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Carrots and Sticks

ISBN: 9780553807639 | 0553807633
Format: Hardcover
Publisher: Bantam
Pub. Date: 9/21/2010

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If you ever tried and failed to meet a goal, whether if was to quit smoking, lose weight, or increase the efficiency of your workforce, The problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. You may simply not have applied the incentive that works for you. Why might a glass of lemonade reduce your inclination to discriminate? How cam you sell someone your smoking addiction? in Carrot and Sticks, New York Times bestselling author Ian Ayres applies the lessons learned from behavioural economics, The fascinating new science of rewards and punishments, To introduce readers To The concept of "commitment contracts" an easy, but high-powered strategy for setting and achieving goals already in use by successful companies and individuals. Ayres shows us how commitment contracts and incentives are crucial tools for increasing resolve and willpower. While people have been using these tools for centuries, Carrot and Sticks will shows us how to tailor these contracts to make them more effective and ultimately allow us to lead healthier and happier lives.

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