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Business Principles and Management

ISBN: 9780538624664 | 0538624663
Edition: 10th
Format: Hardcover
Publisher: Cengage Learning
Pub. Date: 4/5/1995

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Business Principles and Management will help your students meet the challenges and opportunities of a rapidly evolving business world. The topics students need to know to manage and operate a business, finance, marketing, communications, human resources, and more are all incorporated. This text builds a solid foundation of established principles and practices, then shows students how to apply these principles and practices in the dynamic business world.

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