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Business Plans that Work: A Guide for Small Business 2/E

by: Zacharakis, Andrew; Spinelli, Stephen; Timmons, Jeffry

ISBN: 9780071748834 | 0071748830

Edition: 2nd
Format: Paperback
Publisher: McGraw-Hill
Pub. Date: 3/24/2011

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Summary Table of Contents Author Biography

Turn ideas into profit The blueprint for persuasive business plansThe tough economy has become difficult to handle for everyone and for innovative entrepreneurs, it's an especially challenging time to execute their ideas and plans. That's why it's essential to identify and shape ideas and opportunities correctly to ensure the most successful outcome.Business Plans that Work, 2Eprovides the must-have, easy-to-follow template that shows you how to write, adapt, focus, and revise a persuasive business plan that converts into profits and attracts t... MOREop talent'�helping you assess your strengths and what needs to be done to make your plan work.Fully revised and updated second edition includes: Updates on social media and how to use this tool to your benefit Company case study to illustrate the step-by-step process. Presentation slide deck and easy-to-follow steps for articulating your idea to stakeholders, potential employees and customers. Updated statistics, facts, references and appendicesBy using the proven framework (the Timmons Model) to identify opportunities, you'll be able to recognize and avoid common pitfalls in creating a business plan and take your ideas to the next level. Written by top experts in the field,Business Plans That Work, 2Ewill continue to be a must have for any entrepreneur or small business owner.

An easy-to-follow, step-by-step template for how to write, adapt, focus, and adapt a winning business planand hone valuable skills that will make the plan work.

Turn your great idea into BIG PROFITS with a powerful, persuasive business plan!

With any endeavor, good planning is the key to good results�especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit.

A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur�s guide provides all the tools you need to communicate the value of your idea to investors and attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You�ll learn how to:

Determine what to include in each plan, why, and for whom
Secure the capital you need to get the project off the ground
Assess opportunities and risks involved in your project
Avoid common pitfalls that cost money, time, and effort

With Business Plans That Work, you have everything you need to create winning strategies for development, sales, marketing, operations, distribution, and everything else successful ventures are founded on.

Preface	p. vii
Entrepreneurs Create the Future	p. 1
Before You Start Planning, Ask the Right Questions	p. 25
Getting Started	p. 43
Industry: Zoom Lens on Opportunity	p. 57
Company and Product Description: Selling Your Vision	p. 79
Marketing Plan: Reaching the Customer	p. 89
Operations and Development: Execution	p. 103
Team: The Key t... MOREo Success	p. 119
The Critical Risks and Offering Plan Sections	p. 127
Financial Plan: Telling Your Story in Numbers	p. 137
Conclusion	p. 157
Quick Screen Exercise	p. 169
Business Planning Guide Exercise	p. 173
Sample Presentation	p. 179
Index	p. 187
About the Author	p. 197
Table of Contents provided by Ingram. All Rights Reserved.

Andrew Zacharakis is the John H. Muller. Jr., Chair in Entrepreneurship at Babson College and director of the Babson College Entrepreneurship Research Conference. Stephen Spinelli is the founder of Jiffy Lube International and president of Philadelphia University. Jeffry A. Timmons, D.B.A., was the Franklin W. Olin Distinguished Professor of Entrepreneurship at Babson College and author of the Inc. top ten book New Venture Creation.

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Business Plans that Work: A Guide for Small Business 2/E

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