Business Management for the Personal Fitness Trainer
ISBN: 9780073377087 | 0073377082
Edition: 1stFormat: Paperback
Publisher: McGraw-Hill Science/Engineering/Math
Pub. Date: 1/25/2012
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Business Management for the Personal Fitness Traineris a handbook for fitness professionals who have entertained the idea of going out on their own and starting their own business. It serves as an entrepreneurial tool to help fitness professionals expand their knowledge and to develop an understanding of the necessary elements in designing, starting, and managing a small business in the fitness industry. It walks through the fundamentals of small business and notes how these apply to the fitness industry. From choosing an idea for a business an... MORE
BUSINESS MANAGEMENT FOR THE PERSONAL FITNESS TRAINER
PART 1: LAYING THE GROUNDWORK FOR SMALL BUSINESS
Chapter One: Introduction
Why Start a Business?
A Brief History of Small Business in the United States
What Is a Small Business?
The History of Personal Training
Chapter Two: Individuals and Small Business Start-Ups
Evaluating Your Entrepreneurial Orientation
Triggers for Starting a Business
Supports
Specialization
Personal Training as a ... MORE
Chapter Three: Business Idea Generation and Initial Evaluation
Generating Business Ideas
Opportunity Identification
Choosing a Business
PART 2: DUE DILIGENCE ON THE BUSINESS IDEA
Chapter Four: Thinking Competitively
Redefining Your Industry
Defining Your Customers
Developing the Information for the External Analysis of Competitors
Developing a Competitive Map
Additional Issues for External Analysis
Competitive Advantage
Chapter Five: Business Mission and Strategy
Mission Statements
Sustainable Competitive Advantage
Step 1: Develop a List of Your Business’s Assets and Capabilities
Step 2: Split the List into Standard and Extraordinary Assets
Step 3: Evaluate Competitiveness of Extraordinary Resources/Capabilities
Strategy
Chapter Six: Your Financial Fitness
Understanding Cash Flow
Developing Cash Flow Statements
Other Financial Tools
PART 3: ESTABLISHING THE BUSINESS
Chapter Seven: The Legalities of Your Personal Training Business
Forms of Business
Independent Contractor Status
Contracts
Leases
Regulations
The Standard of Care and Scope of Practice
Insurance
The Legal System and Fitness Facility and Personal Training Businesses
Chapter Eight: Establishing Operations
Location
Financing Considerations
Legitimacy
Quality
Technology
Equipment
Facility and Equipment Layout
User Space and Safety
Timing
Time Management
Chapter Nine: Financing and Accounting
Financial Foundation
Identification of Key Issues
Funding
Accounting
Taxes
PART 4: BUILDING THE BUSINESS
Chapter Ten: Human Resource Management
What Is Human Resources?
Hiring Employees
Retaining Employees
Probation and Firing
Family Business
Chapter Eleven: Marketing
Marketing Plan
Pricing
Promotion
Communication in Marketing
Retaining Clients
Sales Management
PART 5: OTHER ISSUES
Chapter Twelve: The Future of Your Fitness Business
Exit/Harvest
Steps in Selling a Business
Turnaround
Closing the Business
Chapter Thirteen: Franchising and Purchasing an Existing Business
Basics of Franchising
Buying a Franchise
Buying an Existing Business
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