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Business, Library Edition
ISBN: 9780618770915 | 0618770917
Edition: 9thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 12/27/2006
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The Ninth Edition of this bestselling introductory text features a completely up-to-date, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics highlighted within these areas include ethics and social responsibility, forms of business ownership, small business concerns, and international issues. New coverage in the Ninth Edition more closely examines economics, the role of teams, customer relationship management, and globalization. In addition to updating and revitalizing the content, the authors have redesigned the entire textbook program to highlight its strengths as the most accessible and student friendly program on the market. The "Your Guide to an A" passkey ensures student success and mastery through premium online study content, including ACE Plus practice tests, flashcards, MP3 audio chapter summaries and quizzes, interactive games, and Career Snapshots.
| Theenvironment of Business | |
| Exploring the World of Business and Economics Inside Business | |
| Frito-Lay Competes in a Healthy Way | |
| Your Future in the Changing World of Business | |
| Business: A Definition | |
| Types of Economic Systems | |
| Measuring Economic Performance | |
| Types of Competition | |
| American Business Today | |
| Your ... MORE | |
| Biztech: Different Paths to e-Profits | |
| Business Around the World: Flying the Frightening Skies | |
| Video Case | |
| Stonyfield Farm's "Yogurt on a Mission" | |
| Wipro Vies to Bring Business to Bangalore | |
| Being Ethical and socially Responsible | |
| Inside Business: Home Depot Builds a Better Community | |
| Business Ethics Defined | |
| Ethical Issues | |
| Factors Affecting Ethical Behavior | |
| Encouraging Ethical Behavior | |
| Social Responsibility | |
| The Evolution of Social Responsibility in Business | |
| Two Views of Social Responsibility | |
| Consumerism | |
| Employment Practices | |
| Concern for the Environment | |
| Implementing a Program of Social Responsibility | |
| Examining Ethics | |
| Can Businesses Keep Your Personal Information Safe? | |
| Entrepreneurial Challenge | |
| It's 6 a.m., Do You Know Where Your Coffee Came From? | |
| Biztech: Reduce, Reuse, Recycle Your e-Waste | |
| Video Case | |
| At New Belgium Brewing, Greater Efficiency Is Blowing in the Wind | |
| Wal-Mart Goes Green | |
| Exploring Global Business Inside Business: Heinz | |
| Fifty-Seven Varieties in Over Fifty Countries | |
| The Basis for International Business | |
| Restrictions to International Business | |
| The Extent of International Business | |
| Methods of Entering International Business | |
| Sources of Export Assistance | |
| Financing International Business | |
| Your Career: Are You Ready for a Global Job? | |
| Business Around the World: Discount Airlines Are Flying High | |
| Entrepreneurial Challenge: Connecting Global Partners | |
| Video Case | |
| IDG Profits Globally from Local Differences | |
| Coca-Cola Pours into New Countries | |
| Running a Business Part I. The Rise of Finagle A Bagel | |
| Building a Business Plan Part I | |
| Trends In Business Today | |
| Navigating the World of e-Business | |
| Inside Business: Nothing but Net at Netflix | |
| Defining e-Business | |
| A Framework for Understanding e-Business | |
| Fundamental Models of e-Business | |
| Creating an e-Business Plan | |
| Social and Legal Concerns | |
| The Future of e-Business: Growth, Opportunities, and Challenges | |
| Business Around the World: e-Businesses Go Globetrotting | |
| Your Career: The New Role of Chief Privacy Officer | |
| Examining Ethics: Coping with Computer Viruses | |
| Video Case | |
| Travelocity Takes e-Business a Long Way | |
| Countrywide Plans for "Clicks and Bricks" | |
| Choosing a Form of Business Ownership | |
| Inside Business: General Electric Grows into Its Second Century | |
| Sole Proprietorships | |
| Partnerships | |
| Corporations | |
| Special Types of Business Ownership | |
| Cooperatives, Joint Ventures, and Syndicates | |
| Corporate Growth | |
| Entrepreneurial Challenge: Incubators Give Entrepreneurs a Head Start | |
| Your Career: Corporations Depend on Investor Relations | |
| Business Around the World: International Mergers and Acquisitions Face Protectionism | |
| Video Case | |
| Bay Partners Sticks to Venture Capital Basics | |
| Stockholders Make Their Voices Heard at Disney | |
| Small Business, Entrepreneurship, and Franchises | |
| Inside Business: Carol's Daughter Grows Up with Beauty | |
| Small Business: A Profile | |
| The Importance of Small Businesses in Our Economy | |
| The Pros and Cons of Smallness | |
| Developing a Business Plan | |
| The Small Business Administration | |
| Franchising | |
| Global Perspectives in Small Business | |
| Biztech: Goodbye Cell Phone, Hello Wi-Fi Phone? | |
| Entrepreneurial Challenge: When Should Entrepreneurs Use Outsourcing? | |
| Business Around the World: Do's and Don'ts of International Franchising | |
| Video Case | |
| No Funny Business at Newbury Comics | |
| Teen Tycoons | |
| Running a Business | |
| Finagle A Bagel: A Fast-Growing Small Business | |
| Building a Business Plan | |
| Management and Organization | |
| Understanding the Management Process | |
| Inside Business: Do Founders Make Good CEOs? | |
| What Is Management? | |
| Basic Management Functions | |
| Kinds of Managers | |
| What Makes Effective Managers? | |
| Leadership | |
| Managerial Decision Making | |
| Managing Total Quality | |
| What It Takes to Become a Successful Manager Today | |
| Examining Ethics: What Makes an Ethical Leader? | |
| Business Around the World: PepsiCo Faces a Credibility Crisis in India | |
| Your Career: The Heat Is On--and You're the Decision Maker | |
| Video Case | |
| VIPdesk Is At Your Service | |
| New Leadership, New Opportunities for Hewlett-Packard | |
| Creating a Flexible Organization | |
| Inside Business: Global Hyatt Gets Organized | |
| What Is an Organization? | |
| Job Design | |
| Departmentalization | |
| Delegation, Decentralization, and Centralization | |
| The Span of Management | |
| Chain of Command: Line and Staff Management | |
| Forms of Organizational Structure | |
| Additional Factors That Influence an Organization | |
| Entrepreneurial Challenge: Five Ways to Improve Delegation | |
| Business Around the World: Multinationals Grapple with Global Authority | |
| Biztech: High-Tech Firms Practice Cubicle Culture | |
| Video Case | |
| Organizing for Success at Green Mountain Coffee Roasters | |
| Saturn: Still a Different Kind of Company? | |
| Producing Quality Goods and Services | |
| Inside Business: Higher Quality and Teamwork Drive Higher Sales at Hyundai | |
| What Is Production? | |
| The Conversion Process | |
| Where Do New Products and Services Come From? | |
| Planning for Production | |
| Operations Control | |
| Management of Productivity and Technology Your Career: Five Tips for Customer Service Success | |
| Entrepreneurial Challenge: A Small Businss Makes a Big Breakthrough | |
| Business Around the World: Steering Toward Higher Productivity | |
| Video Case | |
| Cutting-Edge Production at Remington | |
| Bank of America Banks on Superstringent Quality | |
| Running a Business | |
| Finagle A Bagel's Management, Organization, and Production Finesse | |
| Building a Business Plan | |
| Human Resources | |
| Attracting and Retaining the Best Employees | |
| Inside Business: Diversity Tops the McDonald's Menu | |
| Human Resources Management: An Overview | |
| Human Resources Planning | |
| Cultural Diversity in Human Resources | |
| Job Analysis | |
| Recruiting, Selection, and Orientation | |
| Compensation and Benefits | |
| Training and Development | |
| Performance Appraisal | |
| The Legal Environment of HRM | |
| Your Career: Here's How to Negotiate for Higher Compensation | |
| Examining Ethics: CEO Compensation: How Much Is Too Much? | |
| BizTech: Employee Training Goes Virtual | |
| Video Case | |
| People Make a Difference at the New England Aquarium | |
| Can the U.S. Army Recruit 6,600 a Month to "Go Army"? | |
| Motivating and Satisfying Employees and Teams | |
| Inside Business: I Love My Job: Keeping Employees Happy and Productive | |
| What Is Motivation? | |
| Historical Perspectives on Motivation | |
| Contemporary Views on Motivation | |
| Key Motivation Techniques | |
| Teams and Teamwork | |
| Examing Ethics: Keeping Employees Safe | |
| Your Career: Make Your Job Application Stand Out | |
| Biztech: Telecommuting: By the Numbers | |
| Video Case | |
| American Flatbread Fires up Employees | |
| Borders Group Asks Employees What They Value--and Delivers | |
| Enhancing Union-Management Relations | |
| Inside Business: Labor Disputes Spark Major League Strife | |
| The Historical Development of Unions | |
| Organized Labor Today | |
| Labor-Management Legislation | |
| The Unionization Process | |
| Collective Bargaining | |
| Union-Management Contract Issues | |
| Union and Management Negotiating Tools | |
| Business Around the World: China's Labor Movement: Is It Helping workers? | |
| Biztech: Who's Blogging--and Why? | |
| Your Career: Would You Make a Good Mediator or Arbitrator? | |
| Video Case | |
| Is Wal-Mart Waging War on Its Workers? | |
| Can Striking Workers Be Replaced? | |
| Running a Business | |
| Inside the People Business at Finagle A Bagel | |
| Building a Business Plan | |
| Marketing | |
| Building Customer Relationships Through Effective Marketing | |
| Inside Business: What's "Cool"? | |
| Who Says So? | |
| Managing Customer Relationships | |
| Utility: The Value Added by Marketing | |
| The Marketing Concept | |
| Markets and Their Classification | |
| Developing Marketing Strategies | |
| Developing a Marketing Plan | |
| Market Measurement and Sales Forecasting | |
| Marketing Information | |
| Types of Buying Behavior | |
| Entrepreneurial Challenge: Building a Business on eBay | |
| Your Career: Marketing Me | |
| Examining Ethics: A Matter of Trust: Dell Rebuilds Customer Relationships | |
| Video Case | |
| New Balance Races for Customer Relationships | |
| IKEA Targets Do-It-Yourselfers | |
| Creating and Pricing Products That Satisfy Customers | |
| Inside Business: The Apple of My iPod | |
| Classification of Products | |
| The Product Life Cycle | |
| Product Line and Product Mix | |
| Managing the Product Mix | |
| Branding, Packaging, and Labeling | |
| Pricing Products | |
| Pricing Objectives | |
| Pricing Methods | |
| Pricing Strategies | |
| Pricing Business Products | |
| Examining Ethics: Cookie Monster | |
| Business Around the World: Accept No Imitations | |
| Fighting Fakes | |
| Biztech: Talk Is Cheap | |
| Online Telephone | |
| Video Case | |
| Flying High with Low Prices at JetBlue | |
| XM:4 U 24/7/365 | |
| Wholesaling, Retailing, and Physical Distribution | |
| Inside Business: Dell: Direct and Not-So-Direct | |
| Channels of Distribution | |
| Marketing Intermediaries: Wholesalers | |
| Marketing Intermediaries: Retailers | |
| Planned Shopping Centers | |
| Physical Distribution | |
| Entrepreneurial Challenge: Entrepreneurs Break into the Big Time | |
| Business Around the World: This Global Bazaar Is Right on Target | |
| Examining Ethics: Too Much Information | |
| Video Case | |
| REI: The Great Indoors | |
| Grainger Gets It Done | |
| Table of Contents provided by Publisher. All Rights Reserved. |
