Business Economics
ISBN: 9780199657995 | 0199657998
Edition: 2ndFormat: Hardcover
Publisher: Oxford University Press, USA
Pub. Date: 4/5/2013
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What determines demand for Apple's iPad? How can whole countries go bust? Why did Tesco's UK profits fall?Featuring top practitioners from organizations including Deloitte, PricewaterhouseCoopers, Simon-Kucher & Partners and Mission Burrito, Business Economics offers students real insight into how economics is used in business and why it is relevant to their future careers. Renowned for its engaging style and clarity of explanation, students are carefully guided through economic concepts and models, with stimulating examples and questions to re... MORE
Andrew Gillespie is Head of Business Studies and Accounts, d'Overbroeck's College, Oxford, and Visiting lecturer, Oxford Brookes University, Oxford. He is the author of Foundations of Economics 2e, Oxford University Press, 2011.
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