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Business Communication (with Teams handbook)
ISBN: 9780324375534 | 0324375530
Edition: 15thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 3/12/2007
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For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. Marked by a concise, coherent writing style, enriched with an abundance of model documents, and organized around a unique and effective Strategic Forces Model that translates communication theory into applied best practices, the text has consistently proven its value to both instructors and students.This new edition is a dynamic response to changing expectations in both the business communication course and the workplace. The learner-centered format and new features of this edition effectively link the text with the latest teaching and learning technologies.
| Communication Foundations | |
| Establishing a Framework for Business Communication | |
| Focusing on Interpersonal and Group Communication | |
| Communication Analysis | |
| Planning Spoken and Written Messages | |
| Preparing Spoken and Written Messages | |
| Communicating Through Voice, Electronic And Written Messages | |
| Communicating Electronically | |
| Delivering ... MORE | |
| Delivering Bad-News Messages | |
| Delivering Persuasive Messages | |
| Communication Through Reports And Business Presentations | |
| Understanding the Report Process and Research Methods | |
| Managing Data and Using Graphics | |
| Organizing and Preparing Reports and Proposals | |
| Designing and Delivering Business Presentations | |
| Communication For Employment | |
| Preparing Resumes and Application Letters | |
| Interviewing for a Job and Preparing Employment Messages | |
| Appendices | |
| Document Format and Layout Guides | |
| Referencing Styles | |
| Language Review and Exercises | |
| Grading Symbols and Proofreaders' Marks | |
| Table of Contents provided by Publisher. All Rights Reserved. |
