Business Communication: Process & Product PKG
ISBN: 9780324542905 | 0324542909
Edition: 6thFormat: Hardcover
Publisher: Cengage Learning
Pub. Date: 12/20/2007
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BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a market-leading text that gives instructors the most current and authoritative coverage of communication technology and business communication concepts while retaining a concise, logical 16-chapter organization. Written by award-winning author Mary Ellen Guffey, the 6th edition provides unparalleled instructor and student resources to help instructors plan and manage their courses. With the book's 3 x 3 writing process, coverage of recent trends and technologies in business communication, and an unmatched ancillary package, you and your students will find that teaching--and learning--business communication can be enjoyable and easy.
| Communication Foundations | |
| Communicating in Today's Workplace | |
| Developing Team, Listening, and Etiquette Skills | |
| Communicating Across Cultures | |
| The Writing Process | |
| Writing Process | |
| Analyze, Anticipate, and Adapt | |
| Writing Process | |
| Research, Organize, and Compose | |
| Writing Process | |
| Revi... MORE | |
| Business Correspondence | |
| E-mail Messages and Memos | |
| Positive Letters and Messages | |
| Persuasive and Sales Messages | |
| Negative Messages | |
| Reports, Proposals, And Presentations | |
| Business Report Basics | |
| Informal Business Reports | |
| Proposals and Formal Reports | |
| Business Presentations | |
| Employment Communication | |
| Resumes and Cover Messages | |
| Interviewing and Follow-up | |
| Grammar/Mechanics Guide (Competent Language Usage Essentials) | |
| Document Format Guide | |
| Documentation Guide | |
| Correction Symbols | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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