Business Communication: Developing Leaders for a Networked World with ConnectPlus
ISBN: 9780077804756 | 0077804759
Edition: 1stFormat: Package
Publisher: McGraw-Hill/Irwin
Pub. Date: 2/5/2013
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The Business Communication field is at a crossroads as communication technologies are reshaping how people communicate in the workplace. Business Communication: Developing Leaders for a Networked World, by Peter Cardon, puts students at the center of business communication through the author's unique focus on credibility woven throughout the textbook chapters, forward looking vision built on traditional concepts, and practitioner and case-based approach. Students are more likely to read and reflect on the text, and are better positioned to understand the essentials of efficient and effective business communication, thereby transforming them into leaders for a networked world.
Part One: Introduction to Business Communication
Chapter 1: Establishing Credibility
Part Two: Principles of Interpersonal Communication
Chapter 2: Introduction to Interpersonal Communication
Chapter 3: Listening, Team Communication, and Difficult Conversations
Chapter 4: Communicating Across Cultures
Part Three: Principles for Business Messages
Chapter 5: Creating Effective Business Messages
Chapter 6: Improving Readability with Style and Design
Chapter 7: E-mail an... MORE
Part Four: Types of Business Messages
Chapter 8: Routine Business Messages
Chapter 9: Persuasive Messages
Chapter 10: Bad-News Messages
Chapter 11: Crisis Communications and Public Relations Messages
Part Five: Reports and Presentations
Chapter 12: Research and Planning for Business Reports
Chapter 13: Completing Business Reports
Chapter 14: Planning Presentations
Chapter 15: Delivering Presentations
Chapter 16: Employment Communication
Appendixes:
Appendix A: Punctuation, Number Usage, and Grammar
Appendix B: Formatting for Letters and Memos
Appendix C: Creating Proposals and Business Plans
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