The Business Communication Casebook A Notre Dame Collection
The Business Communication Casebook A Notre Dame Collection
- ISBN 13:
9780324545098
- ISBN 10:
0324545096
- Edition: 2nd
- Format: Paperback
- Copyright: 01/23/2007
- Publisher: Cengage Learning
Rent
Sorry, this item is currently unavailable.
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
This casebook, written by a renowned communications expert, offers you the skills for successful case analysis, along with a comprehensive collection of 36 cases that may be applied to any Business Communication issue or theme. The cases in this book focus on real-world companies (i.e. Northwest Airlines, Merck, The Walt Disney Company, Google, Procter & Gamble, Wal-Mart, McDonalds, Sony and Kraft,) and provide the opportunity to put Business Communication theory into practice.