Business Communication : Building Critical Skills
ISBN: 9780073377728 | 0073377724
Edition: 4thFormat: Paperback
Publisher: McGraw-Hill/Irwin
Pub. Date: 7/10/2008
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A unique approach to a hands-on course, written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this paperback takes a strong workplace activity orientation which helps students connect what they learn to what they do or will do on the job.
| Building Blocks for Effective Messages | |
| Business Communication, Management, and Success | |
| Adapting Your Message to Your Audience | |
| Communicating Across Cultures | |
| Planning, Writing, and Revising | |
| Designing Documents, Slides, and Screens | |
| Creating Goodwill | |
| You-Attitude | |
| Positive Emphasis | |
| Reader Benefits | ... MORE |
| Letters, Memos, and E-Mail Messages | |
| Formats for Letters and Memos | |
| Informative and Positive Messages | |
| Negative Messages | |
| Persuasive Messages | |
| E-Mail Messages | |
| Polishing Your Writing | |
| Editing for Grammar and Punctuation | |
| Choosing the Right Word | |
| Revising Sentences and Paragraphs | |
| Interpersonal Communication | |
| Listening | |
| Working and Writing in Teams | |
| Planning, Conducting, and Recording Meetings | |
| Making Oral Presentations | |
| Research, Reports, and Visuals | |
| Proposals and Progress Reports | |
| Finding, Analyzing, and Documenting Information | |
| Short Reports | |
| Long Reports | |
| Using Visuals | |
| Job Hunting | |
| Researching Jobs | |
| Résumés | |
| Job Application Letters | |
| Job Interviews | |
| Follow-Up Letters and Calls and Job Offers | |
| Table of Contents provided by Publisher. All Rights Reserved. |
