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ISBN: 9780131495371 | 0131495372
Edition: 8th
Format: Hardcover
Publisher: Pearson College Div
Pub. Date: 1/1/2006

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This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developmentseconomic, social, and politicalre-shaping some long-established business practices.A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues.For individuals starting out - and continuing to compete - in the 21st century world of business.

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