In the tradition of Hug Your Customer, this is a firsthand story of how a positive company culture provides the basis for competitive advantage The first supermarket to win the National Torch Award for marketplace ethics (previous winners include Sony and IBM), and the inaugural recipient of the National Community Service Award, given by Supermarket News. United Supermarkets is also consistently voted a "Top 50 Places to Work in Texas" by the Texas Better Business Bureau Dan Sanders is a founding member of the Center for Corporate Culture, a leading CEO thinktank that runs national conferences featuring Stephen Covey, Ken Blanchard, George H.W. Bush, and Norman Schwarzkopf