Built to Love Creating Products That Captivate Customers
Built to Love Creating Products That Captivate Customers
- ISBN 13:
9781605096988
- ISBN 10:
1605096989
- Format: Hardcover
- Copyright: 09/06/2010
- Publisher: Berrett-Koehler Publishers
New From $26.97
Sorry, this item is currently unavailable.
List Price $27.95 Save $0.98
New
$26.97
Usually Ships in 3-5 Business Days
We Buy This Book Back!
Included with your book
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Built to Lovereveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a productrs"s success in the marketplace as well as a firmrs"s success in the stock market (even when the economy is down!). A practical how-to guide, the book next shows how to analyze customersrs" emotional needs and translate those needs into features that galvanize those customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business-to-business worlds, in both large and small firms.