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Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

ISBN: 9780073135809 | 0073135801
Edition: 6th
Format: Paperback
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Pub. Date: 3/14/2007

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This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .

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