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Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media
ISBN: 9780073135809 | 0073135801
Edition: 6thFormat: Paperback
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Pub. Date: 3/14/2007
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This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a readable text that makes even the most difficult information understandable. This edition addresses the latest trends and debates in the field, including satellite radio and new terrestrial digital radio, ipods and podcasting, the growth of Google, and cable and internet advertising .
| Previous edition TOC | |
| Foundations Introduction | |
| History of Broadcast Media | |
| History of Cable, Home Video and the Internet | |
| Audio and Video Technology | |
| How It Is | |
| Radio Today | |
| Television Today | |
| The Internet and New Media | |
| How It's Done | |
| The Advertising Marketplace | |
| Radio Programming | |
| Television Programming | |
| How It's Controlled | |
| Rules and Regulations | |
| Self-Regulation and Ethics | |
| What It Does | |
| Ratings and Audience Feedback | |
| Effects | |
| The International Scene | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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