The Brain Sell When Science Meets Shopping
The Brain Sell When Science Meets Shopping
- ISBN 13:
9781857886016
- ISBN 10:
1857886011
- Format: Paperback
- Copyright: 09/26/2013
- Publisher: Nicholas Brealey
List Price $19.95 Save $0.70
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Summary
- Why do some retailers actively encourage shoppers to haggle?
- How do the tools and techniques of "the brain sell" influence shopper behavior, and what can you - as a retailer or marketer - learn from them?
- How concerned should you - as a consumer - be about these tools and techniques, and what can you do to protect yourself from them?