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Blogging for Dummies

ISBN: 9781118151945 | 1118151941

Edition: 4th
Format: Paperback
Publisher: For Dummies
Pub. Date: 1/24/2012

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Summary Table of Contents Author Biography

This proven bestseller is fully updated and better than ever! Now in its fourth edition, Blogging For Dummies is fully updated and more practical than ever for today's bloggers. Whether you're just beginning or are already a full-tilt blogging maven, you'll find the up-to-date information you need in these friendly pages.

Blogging For Dummies provides readers with information on blogging basics, the anatomy of a good blog, and the tools required to get started. The authors will walk the reader through choosing whic... MOREh blogging software to use, how to set up an account, and how to write the first post. Readers will discover what their blogging niche is, how to attract an audience, and how to make money with their new hobby. New and updated coverage will focus on: Updates to the major blogging software utilities Search engine optimization Advertising tools and techniques Integrating your blog with social media Microblogging using Twitter, Tumblr and other sites

From choosing software to managing comments, heres what every blogger needs to know Whether youre blogging for fun, for money, or as part of your job, this book will help you do it better. If its your first venture into the blogosphere, get the lowdown on software, safety, and style. If you have some experience, jump right into ways to improve your content, boost readership, add Twitter to the mix, generate income, and more! How to get started - decide what to blog about, choose the right software, and register your domain Find the right fit - discover your niche and learn all you can about your audience Content is king - learn how to make your writing, photos, videos, and audio compelling enough to keep visitors coming back Youve started something - see how to encourage comments and how to deal with comments you dont want Its more than words - add photos to your blog or learn to start and maintain a podcast Promote your blog - expand your audience with Twitter and use social networks to drive traffic to your blog Penny for your thoughts - explore ways to make money from your blog Give it the business - find out the important things you should keep in mind when writing a corporate blog Open the book and find: Steps for setting up a blog with Blogger, WordPress, or Tumblr Ways to use your blog Design and content tips When anonymity is appropriate Tricks for sidestepping spam How RSS can help market your blog Tools for tracking blog traffic Ten tools for mobile blogging Learn to: Compare and use the newest blogging software tools Find your niche and gain an audience Integrate your blog with social media and explore microblogging Make money with advertising and search engine optimization

Introduction 1

Part I: Getting Started with Blogs 7

Chapter 1: Discovering Blog Basics 9

Chapter 2: Entering the Blogosphere 31

Chapter 3: Choosing and Hosting Blog Software 49

Part II: Setting Up Your Blog 77

Chapter 4: Starting a Blogger Blog 79

Chapter 5: Starting a WordPress Blog 105

Chapter 6: Starting a Tumblr Blog 127

Part III: Fitting In and Feeling Good 143

Chapter 7: Finding Your Niche 145

Chapter 8: Creating Great Content 159

Chapter 9: Building Community with Comments... MORE0;173

Chapter 10: Blogging Anonymously 193

Part IV: Going Beyond Words 203

Chapter 11: Working with Photos 205

Chapter 12: Starting a Podcast 223

Chapter 13: Leveraging Community with Forums 243

Part V: Marketing and Promoting Your Blog 253

Chapter 14: Reaching Out with RSS 255

Chapter 15: Joining the Twitterverse 265

Chapter 16: Diving Into Social Networking 277

Chapter 17: Measuring Blog Presence 291

Part VI: Getting Business-y with It 307

Chapter 18: Making Mad Mad Money 309

Chapter 19: Blogging for Companies 325

Part VII: The Part of Tens 343

Chapter 20: Ten Ways of Growing Community 345

Chapter 21: Ten Tools for Mobile Blogging 353

Chapter 22: Ten Blogs You Should Know 359

Part VIII: Appendixes 365

Appendix A: Glossary 367

Appendix B: Very Basic HTML Code 371

Index 377

Susannah Gardner was among the editors at the Los Angeles Times who launched the newspaper's first website. She is cofounder and creative director of Hop Studios Internet Consultants.

Shane Birley is cofounder of Left Right Minds web consulting firm. You can find his blog at ShanesWorld.ca.

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