International Marketing (with InfoTrac)
International Marketing (with InfoTrac)
- ISBN 13:
9781439040584
- ISBN 10:
1439040583
- Edition: 9th
- Format: Hardcover
- Copyright: 07/14/2009
- Publisher: South-Western College Pub
- Newer Edition
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Summary
INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!