Contemporary Business
ISBN: 9781118291986 | 1118291980
Edition: 15thFormat: Hardcover
Publisher: John Wiley & Sons Inc
Pub. Date: 10/22/2012
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This comprehensive introduction to business textbook offers instructors and students an abundance of effective solutions for teaching and learning, presented in a format easy for all readers to understand. It features integrated E-Business context throughout, as well as "Green Business" boxes in every chapter.
Boone and Kurtz, Contemporary Business 15th Edition delivers solutions at the speed of business.
Solutions designed to help you improve critical thinking—from the Boone and Kurtz St... MORE
Experience a textbook program that supports your goals to stimulate curiously, show relevance, promote creativity and prepare students for what’s ahead, in their academic and business careers.
PART 1 Business in a Global Environment 2
Chapter 1 The Changing Face of Business 2
Chapter 2 Business Ethics and Social Responsibility 30
Chapter 3 Economic Challenges Facing Contemporary Business 64
Chapter 4 Competing in World Markets 96
PART 2 Starting and Growing Your Business 132
Chapter 5 Forms of Business Ownership and Organization 132
Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 168
PART 3 Management: Empowering People to Achieve Business 200
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