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Packaging Design : Successful Product Branding from Concept to Shelf

ISBN: 9781118027066 | 111802706X
Edition: 2nd
Format: Paperback
Publisher: Wiley
Pub. Date: 1/14/2013

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Packaging Design, Second Edition shows how to create packaging designs for consumer brands that effectively communicate in the retail environment. The new edition will be the most comprehensive and timely resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products.

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