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The Art of Floral Design

ISBN: 9780827386273 | 0827386273
Edition: 2nd
Format: Hardcover
Publisher: Cengage Learning
Pub. Date: 12/27/1999

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SummaryTable of Contents
Since its first appearance, The Art of Floral Design has become the definitive standard in teaching design techniques. In-depth and illustrated in full color, it offers comprehensive information on the principles and mechanics of flower arranging, basic flower anatomy, and arrangement styles for all occasions. This well-written text combines theory and practice to familiarize readers with the basics and guide them through more advanced floral techniques. This book is sure to remain on your reference shelf throughout your career in floral design... MORE
Prefacev
About the Authorvii
Introductionviii
Acknowledgmentsix
Section 1: Theory And Design1(124)
... MOREA History of Floral Design
2(28)
Design, Harmony, and Unity
30(10)
Color
40(19)
Balance, Proportion, and Scale
59(9)
Focal Point and Rhythm
68(11)
Line, Form, Space, and Depth
79(11)
Texture and Fragrance
90(7)
Tools, Containers, and Mechanics
97(28)
Section 2: Flowers and Foliage125(54)
Nomenclature and Postharvest Physiology
126(18)
Care and Handling
144(23)
Flower and Foliage Forms
167(12)
Section 3: Basic Techniques and Styles179(112)
Shapes of Floral Arrangements
180(30)
Seasonal, Holiday, and Special Occasion Designs
210(29)
Flowers to Wear
239(30)
Everlasting Flowers
269(22)
Section 4: Beyond the Basics291(88)
Oriental Style of Design
292(14)
Contemporary Design Styles and Techniques
306(21)
Wedding Flowers
327(24)
Sympathy Flowers
351(28)
Section 5: The Floral Industry379(1)
Harvest and Distribution
380(21)
The Retail Flower Shop
401(20)
Careers and Continuing Education
431
Appendix A: FlowersA-1
Appendix B: FoliagesB-1
GlossaryG-1
BibliographyBB-1
IndexI-1

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