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| How Do We Know? | p. 1 |
| Introduction: What This Text Is About | p. 1 |
| A Few Quick Tips for Using This Text | p. 2 |
| Preamble for Chapter 1 | p. 2 |
| A Brief History of Human Knowledge | p. 4 |
| Metaphysical Systems | p. 4 |
| Philosophy | p. 6 |
| Physiology and the Physical Sciences | p. 7 |
| Experimental Psychology | p. 7 |
| The Four Canons of Scie... MORE | p. 8 |
| Determinism | p. 8 |
| Empiricism | p. 12 |
| Parsimony | p. 14 |
| Testability | p. 17 |
| Four Ways of Knowing About the World | p. 21 |
| Summary | p. 24 |
| Study Questions | p. 24 |
| Notes | p. 25 |
| How Do We Find Out? The Logic, Art, and Ethics of Scientific Discovery | p. 26 |
| The Logic of Scientific Discovery | p. 27 |
| Laws, Theories, and Hypotheses | p. 27 |
| The Science of Observation | p. 31 |
| Three Approaches to Hypothesis Testing | p. 34 |
| The Art of Scientific Discovery | p. 44 |
| Inductive Techniques for Developing Ideas | p. 45 |
| Deductive Techniques for Developing Ideas | p. 47 |
| The Ethics of Scientific Discovery | p. 50 |
| The Evolution of Ethical Guidelines | p. 50 |
| Modern Internal Review Boards and Risk-Benefit Analyses | p. 52 |
| A Primer in Ethical Guidelines | p. 54 |
| Summary | p. 57 |
| Study Questions | p. 57 |
| Notes | p. 58 |
| Moving From Fact to Truth: Validity, Reliability, and Measurement | p. 59 |
| Three Strange Stories | p. 60 |
| Validity | p. 61 |
| Internal Validity | p. 61 |
| External Validity | p. 63 |
| Construct Validity | p. 64 |
| Conceptual Validity | p. 65 |
| Reliability | p. 68 |
| Reliability, Validity, and the "More Is Better" Rule | p. 72 |
| Measurement Scales | p. 73 |
| Nominal Scales | p. 74 |
| Ordinal Scales | p. 74 |
| Interval Scales | p. 74 |
| Ratio Scales | p. 75 |
| The Validity of Measurement Assumptions | p. 75 |
| Summary | p. 76 |
| Study Questions | p. 77 |
| Moving From Notions to Numbers: Psychological Measurement | p. 78 |
| Converting Notions to Numbers: The Two Major Challenges | p. 80 |
| The Judgment Phase | p. 81 |
| Walking a Mile in Someone Else's Moccasins: Perspective Taking | p. 81 |
| Wording Questions Well for Everyone: Being Clear and Simple | p. 86 |
| The Response Translation Phase | p. 97 |
| The Number of Scale Points | p. 97 |
| The Importance of Anchors | p. 98 |
| Putting It All Together: The EGWA Scale | p. 103 |
| Special Cases Require Special Scales | p. 103 |
| From Writing Questions to Creating Scales | p. 105 |
| Three Steps to Designing Questionnaires | p. 106 |
| Alternate Measures | p. 107 |
| Summary | p. 112 |
| Study Questions | p. 113 |
| How Do We Misinterpret? Common Threats to Validity | p. 115 |
| One Strange and Lucrative Story | p. 116 |
| People Are Different | p. 117 |
| Individual Differences and "Third Variables" | p. 117 |
| Selection Bias and Nonresponse Bias | p. 118 |
| People Change | p. 120 |
| History and Maturation | p. 121 |
| Regression Toward the Mean | p. 122 |
| The Process of Studying People Changes People | p. 125 |
| Testing Effects | p. 126 |
| Experimental Mortality (Attrition) | p. 128 |
| Participant Reaction Bias | p. 130 |
| Experimenter Bias | p. 135 |
| Moving From Three Threats to Two: Confounds and Artifacts | p. 137 |
| Confounds | p. 137 |
| Artifacts | p. 140 |
| Confounds Versus Artifacts | p. 143 |
| Summary | p. 143 |
| Study Questions | p. 143 |
| Note | p. 144 |
| Nonexperimental Research Designs | p. 145 |
| Describing the World of a Single Participant: Case Studies | p. 145 |
| Please Don't Try This at Home: The Case of Phineas Gage | p. 146 |
| My Life as a Dog: The Case of Stephen D. | p. 147 |
| Really, Really Late Night with Peter Tripp | p. 148 |
| The Life and Very Hard Times of Sarah | p. 149 |
| The Man Who Forgot His Wife and His Hat | p. 150 |
| What Makes a Case Study Scientific? | p. 152 |
| Describing the State of the World at Large: Single-Variable Research | p. 153 |
| Population Surveys | p. 154 |
| Epidemiological Research | p. 156 |
| Research on Public Opinion | p. 157 |
| Limitations and Drawbacks of Population Surveys | p. 159 |
| Single-Variable Convenience Samples | p. 160 |
| Describing Associations: Multiple-Variable Research | p. 161 |
| Correlational Methods | p. 161 |
| Person Confounds | p. 163 |
| Environmental Confounds | p. 163 |
| Operational Confounds | p. 163 |
| A Reminder About Reverse Causality | p. 165 |
| Archival Research | p. 166 |
| Observational Research | p. 170 |
| Confounds Can Be Measured Too! | p. 172 |
| Summary | p. 174 |
| Study Questions | p. 174 |
| Notes | p. 175 |
| Experience Carefully Planned: Experimental Research Designs | p. 176 |
| A Wonderful Method | p. 176 |
| A Brief History of True Experiments | p. 177 |
| Strengths of True Experiments | p. 182 |
| True Experiments Eliminate Individual Differences | p. 182 |
| True Experiments Eliminate Other Kinds of Confounds | p. 184 |
| True Experiments Pull Researchers Into the Laboratory | p. 186 |
| True Experiments Allow Researchers to Observe the Invisible | p. 186 |
| True Experiments Provide Information About Statistical Interactions | p. 188 |
| True Experiments Minimize Noise | p. 189 |
| A Summary of Experimentation | p. 190 |
| Are True Experiments Realistic? | p. 190 |
| The Problem: Artificiality | p. 191 |
| The Solution: Two Forms of Realism | p. 192 |
| Is There a Recipe for Experimental Realism? | p. 197 |
| Trade-Offs Between Internal and External Validity | p. 198 |
| The "How-To"s of Laboratory Studies | p. 202 |
| Setting the Stage | p. 202 |
| Rehearsing and Playing the Part | p. 204 |
| When the Study Is Done: Replicate as Needed | p. 206 |
| Summary | p. 208 |
| Study Questions | p. 209 |
| Notes | p. 209 |
| Experience Carefully Exploited: Quasi-Experimental Research Designs | p. 211 |
| One Very Old Story | p. 211 |
| Why Quasi-Experiments? | p. 213 |
| Kinds of Quasi-Experiments | p. 214 |
| Person-by-Treatment Quasi-Experiments | p. 214 |
| Natural Experiments | p. 219 |
| Nature and Treatment Designs | p. 221 |
| Comparability | p. 224 |
| Patched-Up Designs | p. 225 |
| Evaluating a Teaching Tool | p. 226 |
| Would a Rose by Any Other Name Move to Rosemont? | p. 232 |
| When True Experiments and Quasi-Experiments Collide | p. 235 |
| Summary | p. 240 |
| Study Questions | p. 240 |
| Notes | p. 241 |
| Choosing the Right Research Design | p. 242 |
| One Obscure Movie | p. 242 |
| One-Way Designs | p. 243 |
| Factorial Designs | p. 245 |
| Ins and Outs of Factorial Designs | p. 245 |
| Main Effects | p. 247 |
| Interactions | p. 249 |
| Within-Subjects Designs | p. 258 |
| Advantages of Within-Subjects Designs | p. 258 |
| Disadvantages of Within-Subjects Designs | p. 260 |
| Solutions | p. 262 |
| Mixed-Model Designs | p. 266 |
| Summary | p. 267 |
| Study Questions | p. 267 |
| Notes | p. 268 |
| A Brief Course in Statistics | p. 270 |
| Descriptive Statistics | p. 270 |
| Central Tendency and Dispersion | p. 271 |
| The Shape of Distributions | p. 273 |
| Inferential Statistics | p. 276 |
| Probability Theory | p. 278 |
| A Study of Cheating | p. 281 |
| Things That Go Bump in the Light: Factors That Influence the Results of Significance Tests | p. 284 |
| Alpha Levels and Type I and II Errors | p. 284 |
| Effect Size and Significance Testing | p. 285 |
| Measurement Error and Significance Testing | p. 285 |
| Sample Size and Significance Testing | p. 286 |
| Restriction of Range and Significance Testing | p. 286 |
| The Changing State of the Art: Alternate Perspectives on Statistical Hypothesis Testing | p. 287 |
| Estimates of Effect Size | p. 288 |
| Meta-Analysis | p. 290 |
| Summary | p. 292 |
| Study Questions | p. 292 |
| Notes | p. 293 |
| Telling the World About It | p. 294 |
| The Hourglass Approach to Empirical Research Papers | p. 295 |
| Some "Rules" to Writing Research Papers | p. 298 |
| Be Correct | p. 298 |
| Be Clear | p. 298 |
| Be Comprehensive (but Discerning) | p. 301 |
| Be Concise | p. 302 |
| Be (Somewhat) Cautious | p. 304 |
| Be Assertive | p. 305 |
| Be Predictable | p. 306 |
| Be Creative | p. 307 |
| Be Original (and Cite Your Lack of Originality) | p. 308 |
| Be Gender Neutral | p. 309 |
| Be Easy on the Eyes | p. 309 |
| No More Rules | p. 311 |
| How to Give a Good Talk in Psychology (by Daniel T. Gilbert) | p. 311 |
| Have a Plan | p. 311 |
| Tell the Plan | p. 313 |
| Start at the Beginning | p. 313 |
| Be Painfully Clear | p. 314 |
| Talk About One Interesting Thing | p. 315 |
| Take Charge of the Interaction | p. 316 |
| End at the End | p. 317 |
| Summary | p. 317 |
| Study Questions | p. 318 |
| Putting Your Knowledge to Work: 20 Methodology Problems | p. 319 |
| In Search of a Delicious, Low-Fat TV Show | p. 320 |
| Let's Get Supernatural | p. 320 |
| Fly Away Home | p. 320 |
| Impressive Pickup Lines | p. 321 |
| Clever Who? | p. 321 |
| Life Sucks and So You Die | p. 322 |
| On the Drawbacks of Liking Yourself | p. 322 |
| The Early Bird Gets the Win? | p. 323 |
| Testosterone Makes Better Dive Bombers | p. 323 |
| Working Your Fingers to the Dean's List | p. 324 |
| To Thine Own Selves Be True | p. 324 |
| A Rosy Mood by Any Other Name? | p. 324 |
| Old Geniuses Never Die Young? | p. 325 |
| Sampling Student Opinion | p. 325 |
| I'm Speechless | p. 326 |
| He May Be Small but He's Slow | p. 327 |
| Everyone's a Winner | p. 328 |
| Can a Couple of Beers Really Go Straight to Your Belly? | p. 328 |
| What's in a Name? | p. 328 |
| Are You Threatening Me? | p. 329 |
| Coda | p. 331 |
| Hands-On Activities | p. 332 |
| Hands-On Activity 1 | p. 332 |
| Galileo's Dice | p. 332 |
| Group 1 (the Logical Counters of Ways) | p. 333 |
| Group 2 (the Logical Expected Evaluators) | p. 333 |
| Groups 3 and/or 4 (the Empiricists) | p. 333 |
| What About Intuition and Authority? | p. 334 |
| More Detailed Instructions for Groups 1 and 2 | p. 334 |
| Questions | p. 336 |
| Hands-On Activity 2 | p. 336 |
| Regression Toward the Mean | p. 336 |
| Questions for Group Discussion | p. 338 |
| Special Notes to the Instructor | p. 338 |
| Hands-On Activity 3 | p. 339 |
| A Double-Blind Taste Test with Popular Colas | p. 339 |
| Information for the Experimenter | p. 339 |
| Instructions for Participants in the Cola Taste Test | p. 340 |
| Questions for Students | p. 340 |
| Hands-On Activity 4 | p. 344 |
| The Stroop Interference Effect | p. 344 |
| Advance Preparation | p. 345 |
| Task Instructions | p. 345 |
| Methodological Notes | p. 346 |
| Methodology Exercises | p. 349 |
| Methodology Exercise 1 | p. 349 |
| Partial Correlation | p. 349 |
| Hypothetical Data From Observational Study of Cookie Thefts | p. 350 |
| A Question | p. 350 |
| More Data | p. 351 |
| Complete Data for Observational Study of Cookie Thefts | p. 351 |
| More Questions | p. 352 |
| Methodology Exercise 2 | p. 352 |
| Random Assignment | p. 352 |
| Questions | p. 354 |
| Methodology Exercise 3 | p. 354 |
| Interactions | p. 354 |
| Methodology Exercise 4 | p. 357 |
| Repeated Measures Designs | p. 357 |
| Questions | p. 359 |
| How to Describe the Results of Statistical Analyses | p. 361 |
| The Mysterious Spheres | p. 362 |
| The Murder Rate Study | p. 362 |
| The Survey Study of Apathy and Energy | p. 364 |
| The Newlywed Marriage Study | p. 366 |
| The Stereotyping Study | p. 369 |
| A Brief Return to Roberto and to the Newlywed Study | p. 372 |
| The Duck in the Drugstore Study | p. 373 |
| Notes | p. 376 |
| The Role of Status in Producing Depressed Entitlement in Women's and Men's Pay Allocations | p. 377 |
| Glossary | p. 397 |
| References | p. 409 |
| Name Index | p. 419 |
| Subject Index | p. 423 |
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