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Penguin Handbook (clothbound), The (with Essential Study Card for Grammar and Documentation)
ISBN: 9780321459466 | 0321459466
Edition: 2ndFormat: Package
Publisher: Longman
Pub. Date: 1/1/2006
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Expressly created to engage the visual and technological interests of todayrs"s students,The Penguin Handbookrevolutionized the way handbooks present information and ideas. With a highly visual design, unique coverage of visual rhetoric and visual literacy, superior coverage of technology, and distinctive coverage of writing for different purposes, the first edition established itself as the best-selling handbook to enter the market in fifteen years. The second edition of this extraordinary handbook continues to lead the market with enhanced visual examples and coverage, completely revised and expanded documentation chapters, cutting edge coverage of language issues, and much more.
| Preface | |
| Composing In A Visual Era | |
| Introduction: Writing for Different Purposes in Different Media | |
| The Rhetorical Situation | |
| The rhetorical triangle | |
| A writer's audience | |
| A writer's ethos | |
| A writer's purpose | |
| Words, Images, and Graphics | |
| Multimedia writing | |
| Communicating with words,... MORE | |
| Where images and graphics work best | |
| Where words work best | |
| Planning, Drafting, And Revising | |
| Planning and Drafting | |
| Establish your goals | |
| Explore your topic | |
| Write a working thesis | |
| Plan a strategy | |
| Compose a draft | |
| Write as a member of a team | |
| Stay organized | |
| Composing Paragraphs | |
| Focus your paragraphs | |
| Organize your paragraphs | |
| Make your paragraphs coherent | |
| Consider paragraph length | |
| Link across paragraphs | |
| Write effective beginning and ending paragraphs | |
| Rewriting, Editing, and Proofreading | |
| Switch from writer to reader | |
| Learn strategies for rewriting | |
| Respond to other writers' drafts | |
| Edit for particular goals | |
| Proofread carefully | |
| Learn to edit the writing of others | |
| Writing In College And Beyond | |
| Critical Reading and Viewing | |
| Two kinds of reading and viewing | |
| Critical reading | |
| Verbal fallacies | |
| Critical viewing | |
| Visual fallacies | |
| Analyzing Verbal and Visual Texts | |
| The aim of analysis | |
| Analyze the context and the text | |
| Develop and organize a rhetorical analysis | |
| Sample rhetorical analysis | |
| Analyze images and other kinds of visual texts | |
| Writing to Reflect | |
| Find a reflective topic | |
| Identify a focus | |
| Develop a response | |
| Sample reflective essay | |
| A reflective magazine article | |
| A reflective Weblog | |
| Writing to Inform | |
| Find an informative topic | |
| Narrow your topic and write a thesis | |
| Develop and organize your ideas | |
| Sample informative essay | |
| An informative brochure | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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