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Public Relations Strategies and Tactics, Study Edition
ISBN: 9780205626229 | 020562622X
Edition: 9thFormat: Paperback
Publisher: Pearson
Pub. Date: 5/4/2009
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Comprehensive and current, Public Relations: Strategies and Tactics, Ninth Edition helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. Public Relations: Strategies and Tactics combines numerous real-life case studies with core theoretical to help students relate theory to the actual practice of public relations. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessi... MORE
| Role | |
| What Is Public Relations? | |
| The Evolution of Public Relations | |
| Ethics and Professionalism | |
| Public Relations DePartments and Firms | |
| Process | |
| Research | |
| Program Planning | |
| Communication | |
| Evaluation | |
| Strategy | |
| Public Opinion and Persuasion | |
| Conflict Management: Dealing with Issues, Risks, and Crises | |
| Reaching a Multicultural and Diverse Audience | |
| Public Relations and the Law | |
| New Technologies in Public Relations | |
| Tactics | |
| News Releases, Media Alerts, and Pitch Letters | |
| Radio, Television, and the Web | |
| Media Interviews, News Conferences, and Speeches | |
| Application | |
| Corporations | |
| Politics and Government | |
| Global Public Relations | |
| Nonprofit Organizations | |
| Education | |
| Entertainment, Sports, and Travel | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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