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| Preface | |
| Ancient Rhetorics: Their Differences and the Differences They Make | |
| Some Differences Between Ancient and Modern ThoughtJust the Facts, Please | |
| That's Just Your Opinion | |
| On Ideology and the Commonplaces | |
| Rhetorical Situations | |
| Language as Power | |
| Rhetorical Activities | |
| Progymnasmata I: Fable and Tale | |
| ... MORE | |
| Works Cited | |
| Kairos and the Rhetorical Situation: Seizing the Moment | |
| Ancient Depictions of Kairos | |
| Kairos As a Means of Invention | |
| An Example of Kairos at Work | |
| How Urgent or Immediate is the Issue? | |
| Arguments and Interests | |
| Power Dynamics in a Rhetorical Situation | |
| A Web of Related Issues | |
| Rhetorical Activities | |
| Progymnasmata II: Chreia and Proverb | |
| Stasis Theory: Asking the Right Questions | |
| The Stases and Contrary Arguments | |
| Theoretical Versus Practical Questions | |
| Putting These Distinctions to Work | |
| What Happens When Stasis Is Not Achieved? | |
| The Four Questions | |
| Elaborating the Questions | |
| Using the Stases | |
| The First Example: Abortion | |
| A Second Example: Hateful Speech | |
| Rhetorical Activities | |
| Progymnasmata III: Confirmation and Refutation | |
| The Common Topics and the Commonplaces: Finding the Available Means | |
| Ancient Topical Traditions | |
| Aristotle's Topical System | |
| The Topic of Past and Future Fact (Conjecture) | |
| The Common Topic of Greater / Lesser (Degree) | |
| The Common Topic of Possible / Impossible (Possibility) | |
| Commonplaces and Ideology | |
| Commonplaces in American Political Rhetoric | |
| Using Common Topics and Commonplaces to Invent Arguments | |
| The Common Topic of Conjecture | |
| The Common Topic of Degree | |
| The Common Topic of Possibility | |
| An Extended Example | |
| The Example Embedded in a Rhetorical Situation | |
| Rhetorical Activities | |
| Progymnasmata IV: Common-place | |
| Notes | |
| Works Cited | |
| Logical Proof: Reasoning in Rhetoric | |
| Probabilities | |
| Aristotle on Reasoning in Rhetoric | |
| Deduction | |
| Induction | |
| Enthymemes | |
| Rhetorical Examples | |
| Rhetorical Examples - Brief and Extended | |
| Fictional Example | |
| Analogy | |
| Similar and Contrary Examples | |
| Using Examples | |
| Maxims | |
| Signs | |
| Rhetorical Activities | |
| Progymnasmata V: Encomium and Invective | |
| Works Cited | |
| Ethical Proof: Arguments from Character | |
| Ethos in Ancient Rhetorics | |
| Invented Ethos | |
| Demonstrating Intelligence by Doing the Homework | |
| Establishing Good Character | |
| Securing Good Will | |
| Voice and Rhetorical Distance | |
| Grammatical Person | |
| Verb Tense and Voice | |
| Word Size | |
| Qualifiers | |
| Punctuation | |
| Situated Ethos | |
| Rhetorical Activities | |
| Progymnasmata VI: Comparison and Character | |
| Note | |
| Works Cited | |
| Pathetic Proof: Passionate Appeals | |
| Ancient Teachers on the Emotions | |
| Emotions as Rhetorical Proofs | |
| The Characters of Audiences | |
| Composing Passionate Proofs | |
| Enargeia | |
| Honorific and Pejorative Language | |
| Rhetorical Activities | |
| Progymnasmata VII: Description | |
| Note | |
| Works Cited | |
| Extrinsic Proofs: Arguments Waiting to Be Used | |
| Extrinsic Proofs in Ancient Rhetorics | |
| Testimony | |
| Community Authorities | |
| Evaluating Community | |
| Authorities | |
| Proximate Authorities | |
| Data | |
| Evaluating Data | |
| Some Examples | |
| Rhetorical Activities | |
| Progymnasmata VIII: Thesis | |
| Progymnasmata IX: Introduction of Law | |
| Works Cited | |
| Arrangement | |
| Arrangement: Getting It Together | |
| Ancient Teachings about Arrangement | |
| The Exordium | |
| Introductions | |
| Topics for Making Audiences Attentive and Receptive | |
| Insinuations | |
| The Narrative (Statement of the Case) | |
| The Partition | |
| The Arguments: Confirmation and Refutation | |
| The Peroration (Conclusion) | |
| Composing a Summary | |
| Composing Appeals to the Emotions | |
| Enhancing Ethos | |
| An Example | |
| Rhetorical Activities | |
| Imitation I: On the Usefulness of Copying | |
| Works Cited | |
| Style, Memory, and Delivery | |
| Style: Composition and Ornament | |
| Correctness | |
| Clarity | |
| Appopriateness: Kairos and Style | |
| Ornament | |
| Sentence Composition | |
| Figurative Language | |
| Figures of Thought | |
| Tropes | |
| Rhetorical Activities | |
| Imitation II: Inhabiting Through Practice | |
| Notes | |
| Works Cited | |
| Memory: The Treasure-House of Invention | |
| Memory and Kairos | |
| Memory in Ancient Rhetorics | |
| Ancient Memory Systems | |
| Modern Versions of Ancient Memory Systems | |
| Cultural Memory | |
| Organizational Memory | |
| Literate Memory Systems | |
| Electronic Memory Systems | |
| Imitation III: Translation and Paraphrase | |
| Works Cited | |
| Delivery: Attending to Eyes and Ears | |
| Ancient Commentary on Delivery | |
| Delivery of Ancient Discourse | |
| Delivery of Written Discourse | |
| Spelling and Punctuation | |
| Traditional Grammar and Usage | |
| Visual Rhetoric | |
| Ocular Demonstration | |
| Textual Presentation | |
| Picture Theory | |
| Webrhetors | |
| Rhetorical Activities | |
| Works Cited | |
| Glossary | |
| Appendix: Signposts in Ancient Rhetorics | |
| Bibliography | |
| Suggestions for Further Readings | |
| Credits | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |