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Economics and MyEconLab and EBook 2-Sem Student Access Package
ISBN: 9780135020234 | 0135020239
Format: PackagePublisher: Pearson College Div
Pub. Date: 1/1/2008
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Hubbard & O'Brien motivate the study of economics through real business examples. The book motivates users by demonstrating how real business uses economics to make real decisions on a daily basis. Covers the different Market Structures in an intuitive fashion so that readers of all backgrounds and fields can grasp the importance and flow of these concepts. Chapter opening cases, examples and figures motivate the economic principles covered, while Solved Problems provide models of how to solve an economic problem keeping readers focused on the main ideas of each chapter, and preventing them from getting bogged down due to a lack of basic math or "word problem" skills. In-depth coverage of economics with particular focus on Economic Efficiency, Government Price Setting, and Taxes, Aggregate Demand and Aggregate Supply Analysis. MARKET: For anyone in business who wants to benefit from understanding the economic forces behind their work.
| Introduction | |
| Economics: Foundations and Models | |
| Appendix: Using Graphs and Formulas | |
| Tradeoffs, Comparative Advantage, and the Market System | |
| Where Prices Come From: The Interaction of Demand & Supply | |
| Economic Efficiency, Government Price Setting, and Taxes | |
| Appendix: Calculating Consumer Surplus and Producer Surplus | |
| Markets in Action | |
| Externalities, Environmental Policy, and Public Goods | |
| Elasticity: The Responsiveness of Demand and Supply | |
| Firms in the Domestic & International Economies | |
| Firms, the Stock Market, and Corporate Governance | |
| Appendix: Tools to Analyze Firms' Financial Information | |
| Comparative Advantage and the Gains from International Trade | |
| Appendix: Multinational Firms | |
| Microeconomic Foundations: Consumers and Firms | |
| Consumer Choice & Behavioral Economics | |
| Appendix: Indifference Curves | |
| Production, Technology, and Costs | |
| Appendix: Isoquants and Isocosts | |
| Market Structure and Firm Strategy | |
| Firms in Perfectly Competitive Markets | |
| Monopolistic Competition: The Competitive Model in a More Realistic Setting | |
| Oligopoly: Firms in Less Competitive Markets | |
| Monopoly and Antitrust Policy | |
| Pricing Strategy | |
| Markets for Factors of Production | |
| The Markets for Labor and Other Factors of Production | |
| Information, Taxes, and the Distribution of Income | |
| The Economics of Information | |
| Public Choice, Taxes, and the Distribution of Income | |
| Macroeconomic Foundations and Long-Run Growth | |
| GDP: Measuring Total Production and Income | |
| Unemployment & Inflation | |
| Business Cycles, the Financial System, and Economic Growth | |
| Long-Run Growth: Sources & Policies | |
| Short-Run Fluctuations | |
| Output & Expenditure in the Short Run | |
| Appendix: The Algebra of Macroeconomic Equilibrium | |
| AD/AS Analysis | |
| Appendix: Schools of Macro Thought | |
| Monetary and Fiscal Policy | |
| Money, Banks, and the Federal Reserve System | |
| Monetary Policy | |
| Fiscal Policy | |
| Inflation, Unemployment, & Federal Reserve Policy | |
| The International Economy | |
| Macroeconomics in an Open Economy | |
| The International Financial System | |
| Table of Contents provided by Publisher. All Rights Reserved. |
