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Strategic Brand Management

ISBN: 9780132664257 | 0132664259
Edition: 4th
Format: Hardcover
Publisher: Pearson
Pub. Date: 8/10/2012

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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

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