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Marketing Research : An Applied Orientation

ISBN: 9780132221177 | 0132221179
Edition: 6th
Format: Hardcover
Publisher: Prentice Hall
Pub. Date: 1/1/2010

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For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. Marketing Research: An Applied Orientation, 5eallows students to actuallyexperiencethe interaction between marketing research and marketing decision-making.

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