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Essentials of Entrepreneurship and Small Business Management
ISBN: 9780131491786 | 0131491784
Edition: 5thFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/1/2008
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Concise, Contemporary, and PracticalThe ideal tool for the next generation of entrepreneurs! A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture. Take a look! New Sections on "Building a Business Plan," and "Putting the Business Plan to Work." Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site. A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to rele... MORE
| The Challenges Of Entrepreneurship | |
| The Foundations of Entrepreneurship | |
| Inside the Entrepreneurial Mind: From Ideas to Reality | |
| Building The Business Plan: Beginning Considerations | |
| Strategic Management and the Entrepreneur | |
| Forms of Ownership and Franchising | |
| Buying an Existing Business | |
| Building The Business Plan: Marketing And Financial Considerations | ... MORE|
| Building a Powerful Marketing Plan | |
| Advertising and Pricing for Profit | |
| Managing Cash Flow | |
| Creating a Successful Financial Plan | |
| Crafting a Winning Business Plan | |
| Putting The Business Plan To Work: Building A Competitive Edge | |
| Sources of Funds: Debt and Equity | |
| Choosing the Right Location and Layout | |
| Global Aspects of Entrepreneurship: Why Go Global? | |
| Leading the Growing Company and Planning for Management Succession | |
| E-Commerce and the Entrepreneur | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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