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Broadcasting, Cable, the Internet and Beyond : An Introduction to Modern Electronic Media

ISBN: 9780073512037 | 0073512036
Edition: 7th
Format: Paperback
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Pub. Date: 3/31/2011

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SummaryTable of Contents
This survey of the field of modern electronic media includes the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The text conveys the excitement of the industry in a highly accessible style that makes even the most difficult information understandable.

Part One: Foundations

Introduction

1 History of Broadcast Media

2 History of Cable, Home Video, and theInternet 2

3 Audio and Video Technology

Part Two: How It Is

4 Radio Today

5 Broadcast and Cable/Satellite TV Today

6 The Internet, Web Audio, and Web Video

Part Three: How It’s Done

7 The Business of Broadcasting, Cable, and New Media

8 Radio Programming

9 TV Programming

Part Four: How It’s Controlled

10 Rules and Regulations... MORE

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