Sorry, this item is currently unavailable.

Essentials of Marketing (Student Package #1) w/ Applications in Basic Marketing 2004-05

ISBN: 9780073049229 | 0073049220
Edition: 9th
Format: Paperback
Publisher: McGraw-Hill/Irwin
Pub. Date: 7/7/2004

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout.While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.

Related Products

  • Essentials of Marketing
    Essentials of Marketing
  • Essentials of Marketing
    Essentials of Marketing
  • Essentials of Marketing : A Marketing Strategy Planning Approach
    Essentials of Marketing : A Ma...
  • Essentials of Marketing A Marketing Strategy Planning Approach
    Essentials of Marketing A Mark...
  • Essentials of Marketing with Connect Plus
    Essentials of Marketing with C...
  • ESSENTIALS OF MARKETING, with CD and Applications in Basic Marketing
  • Learning Aid to accompany Essentials of Marketing
    Learning Aid to accompany Esse...
  • MP Essentials of Marketing w/ Student CD-ROM & Apps 2005
    MP Essentials of Marketing w/ ...
  • Outlines and Highlights for Essentials of Marketing by Perreault Isbn : 9780077216436
    Outlines and Highlights for Es...

Please wait while this item is added to your cart...