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Analysis for Marketing Planning
ISBN: 9780070275478 | 0070275475
Edition: 5thFormat: Paperback
Publisher: MCG (Manual)
Pub. Date: 6/30/2001
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Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.
