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Exploring Marketing Research

ISBN: 9780030262180 | 0030262186
Edition: 7th
Format: Paperback
Publisher: South-Western College Pub
Pub. Date: 9/24/1999

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This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.

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