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| List of Figures | p. viii |
| List of Tables | p. x |
| Preface | p. xi |
| Glossary of Abbreviations and Terms | p. xvii |
| Commercial Sports as a University Function | |
| Strange Bedfellows | p. 3 |
| Priorities | p. 23 |
| The Bigness of ôBig Timeö | p. 43 |
| The Uses of Big-Time College Sports | |
| Consumer Good, Mass Obsession | p. 69 |
| Commercial Enterprise | p. 94 |
| Institution Builder | p. 125 |
| Beacon for Campus Culture | p. 152 |
| Reckoning | |
| Ends and Means | p. 177 |
| Prospects for Reform | p. 207 |
| Appendix | p. 223 |
| Notes | p. 249 |
| References | p. 293 |
| Index | p. 303 |
| Table of Contents provided by Ingram. All Rights Reserved. |