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Big-Time Sports in American Universities

ISBN: 9781107004344 | 1107004349
Format: Hardcover
Publisher: Cambridge Univ Pr
Pub. Date: 3/7/2011

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SummaryTable of Contents
This book shows that big-time sports has become an important part of what many American universities do and value.

For almost a century, big-time college sports has been a wildly popular but consistently problematic part of American higher education. The challenges it poses to traditional academic values have been recognized from the start, but they have grown more ominous in recent decades, as cable television has become ubiquitous, commercial opportunities have proliferated, and athletic budgets have ballooned. D... MORE
... MORE
List of Figuresp. viii
List of Tablesp. x
Prefacep. xi
Glossary of Abbreviations and Termsp. xvii
Commercial Sports as a University Function
Strange Bedfellowsp. 3
Prioritiesp. 23
The Bigness of ôBig Timeöp. 43
The Uses of Big-Time College Sports
Consumer Good, Mass Obsessionp. 69
Commercial Enterprisep. 94
Institution Builderp. 125
Beacon for Campus Culturep. 152
Reckoning
Ends and Meansp. 177
Prospects for Reformp. 207
Appendixp. 223
Notesp. 249
Referencesp. 293
Indexp. 303
Table of Contents provided by Ingram. All Rights Reserved.


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