9780134088501

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For introduction to business courses.

This package includes MyBizLab^®.

A better way to learn business.

Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.

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0134088506/9780134088501 Better Business Plus MyBizLab with Pearson eText -- Access Card Package, 4/e

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Michael R. Solomon, PhD, Contributing Editor

Michael R. Solomon is professor of marketing and director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia. He also is professor of consumer behaviour at the Manchester School of Business, The University of Manchester, U.K. Michael’s primary research and consulting interests include consumer behavior, branding, and marketing applications of virtual worlds. He has written several textbooks and trade books; his Consumer Behavior text is the most widely used in the world. Michael often speaks to business groups about new trends in consumer behavior and marketing strategy.

Mary Anne Poatsy, MBA, CFP

mpoatsy@mc3.edu
Mary Anne Poatsy is a senior adjunct faculty member at Montgomery County Community College, teaching various business, management, and computer application and concepts courses in face-to-face and online environments. She holds a BA in psychology and education from Mount Holyoke College and an MBA in finance from Northwestern University’s J. L. Kellogg Graduate School of Management.

Mary Anne has been teaching since 1995 at a variety of elementary and secondary institutions, including Gwynedd Mercy College, Montgomery County Community College, Muhlenberg College, and Bucks County Community College, as well as training in the professional environment and presenting at several conferences. Before teaching, she was a vice president at Shearson Lehman Hutton in the Municipal Bond Investment Banking Department.

Kendall Martin, PhD

kmartin@mc3.edu

Kendall Martin has been teaching since 1988 at a number of institutions, including Villanova University, DeSales University, Arcadia University, Ursinus College, County College of Morris, and Montgomery County Community College, at both the undergraduate and graduate levels.

Kendall’s education includes a BS in electrical engineering from the University of Rochester and an MS and a PhD in engineering from the University of Pennsylvania. She has industrial experience in research and development environments (AT&T Bell Laboratories) as well as experience with several start-up technology firms.

As an associate professor at Montgomery County Community College, she presents nationally on topics of entrepreneurship, student engagement, and technology in the classroom.

About the Authors

Acknowledgments

Reviewers

New to the Third Edition

Letter from the Authors

Prologue

PART 1 Looking at the Business Environment

CHAPTER 1 Business Basics

CHAPTER 2 Economics and Banking

CHAPTER 3 Ethics in Business

CHAPTER 4 Business in a Global Economy

MINI CHAPTER 1 Business Law

PART 2 Starting and Structuring a Business

CHAPTER 5 Small Business and the Entrepreneur

CHAPTER 6 Forms of Business Ownership

MINI CHAPTER 2 Constructing an Effective Business Plan

PART 3 Managing a Business and Employees

CHAPTER 7 Business Management and Organization

CHAPTER 8 Motivation, Leadership, and Teamwork

CHAPTER 9 Human Resource Management

CHAPTER 10 Online Business and Technology

CHAPTER 11 Production, Operations, and the Supply Chain

MINI CHAPTER 3 Business Communications

PART 4 Principles of Marketing

CHAPTER 12 Marketing and Consumer Behavior

CHAPTER 13 Product Development and Pricing Strategies

CHAPTER 14 Promotion and Distribution

MINI CHAPTER 4 Finding a Job

PART 5 Principles of Finance

CHAPTER 15 Financing and Tracking Business Operations

CHAPTER 16 Investment Opportunities in the Securities Market

MINI CHAPTER 5 Personal Finance

Appendix

Reference Notes

Glindex

Answer Key

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Better Business Plus MyLab Intro to Business with Pearson eText -- Access Card Package

Better Business Plus MyLab Intro to Business with Pearson eText -- Access Card Package

0134088506

Summary

Author Biography

Table of Contents

Supplemental Materials