Better Business
ISBN: 9780132496698 | 0132496690
Edition: 2ndFormat: Paperback
Publisher: Prentice Hall
Pub. Date: 1/19/2011
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Rev. ed. of: Better business / Mary Anne Poatsy, Kendall Martin. 2010.
For Introduction to Business courses. Better Business with my bizlab STARTS the conversation! Better Business is not your typical encyclopedia of business concepts. Better Business changes the flow of information so you and your students can have better conversations about the material and so both parties are active participants in the course.
For Introduction to Business courses. Better Business with my bizlab STARTS the conversation! Better Business is not your typical encyclopedia of business concepts. Better Business changes the flow of information so you and your students can have better conversations about the material and so both parties are active participants in the course.
Better Business offers the busine... MORE
Better Business is integrated withmybizlab, which encourages readers to interact with business, not just read about it.
Part 1: Looking at the Business Environment
Chapter 1: Business Basics
Chapter 2: Economics and Banking
Chapter 3: Ethics in Business
Chapter 4: Business in a Global Economy
Mini Chapter 1: Special Issues in Online Business
Part 2: Starting and Structuring a Business
Chapter 5: Small Business and... MORE
Chapter 6: Forms of Business Ownership
Mini Chapter 2: Constructing an Effective Business Plan
Part 3: Managing a Business and Employees
Chapter 7: Business Management and Organization
Chapter 8: Motivation, Leadership, and Teamwork
Chapter 9: Human Resource Management
Chapter 10: Business Technology
Chapter 11: Production and Operations Management
Mini Chapter 3: Business Communications
Part 4: Principles of Marketing
Chapter 12: Marketing and Consumer Behavior
Chapter 13: Product Development and Pricing Strategies
Chapter 14: Promotion and Distribution
Mini Chapter 4: Finding a Job
Part 5: Principles of Finance
Chapter 15: Financing and Tracking Business Operations
Chapter 16: Securities and Investments
Mini Chapter 5: Personal Finance
