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Basic Marketing Research With Infotrac

ISBN: 9780324190977 | 0324190972
Edition: 5th
Format: Paperback
Publisher: South-Western College Pub
Pub. Date: 6/2/2003

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This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information. Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done. This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.

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