Annual Editions: Marketing 10/11
ISBN: 9780073528595 | 0073528595
Edition: 33rdFormat: Paperback
Publisher: McGraw-Hill/Dushkin
Pub. Date: 1/22/2010
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Annual Editions is a series of over 65 volumes, each designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. The Annual Editions volumes have a number of common organizational features designed to make them particularly useful in the classroom: a general introduction; an annotated table of contents; a topic guide; an annotated listing of selected World Wide Web sites; and a brief overview for each section. Each volume also offers an online Instructor's Resource Guide with testing materials. Using Annual Editions in the Classroom is the general instructor's guide for our popular Annual Editions series and is available in print (0073301906) or online. Visit www.mhcls.com for more details..
| Preface | |
| Correlation Guide | |
| Topic Guide | |
| Internet References | |
| Marketing in the 2000s and Beyond | |
| Unit Overview | |
| Changing Perspectives | |
| Hot Stuff: Make These Top Trends Part of Your Marketing Mix | |
| The World’s Most Innovative Companies | |
| Unmarketables | |
| The Secrets of Marketing in a... MORE | |
| The Branding Sweet Spot | |
| The Marketing Concept | |
| Putting Customers First: Nine Surefire Ways to Increase Brand Loyalty | |
| When Service Means Survival | |
| Customer Connection | |
| Add Service Element Back in to Get Satisfaction | |
| Services and Social Marketing | |
| Beyond Products | |
| Attracting Loyalty: From All the New Customers | |
| School Your Customers | |
| Service with a Style | |
| Nonprofits Can Take Cues from Biz World: Branding Roadmap Shapes Success | |
| Marketing Ethics and Social Responsibility | |
| The Rise of Trust and Authenticity | |
| Trust in the Marketplace | |
| Wrestling with Ethics: Is Marketing Ethics an Oxymoron? | |
| Research, Markets, and Consumer Behavior | |
| Unit Overview | |
| Market Research | |
| The Science of Desire | |
| Eight Tips Offer Best Practices for Online MR | |
| Consumers on the Move: Improved Technology Should Help Marketers Reach Prospects-Wherever They May Be | |
| Bertolli’s Big Bite: How a Good Meal Fed a Brand’s Fortunes | |
| Markets and Demographics | |
| Youth Marketing, Galvanized: Media & Marketers Diversify to Reach a Mercurial Market | |
| Wooing Luxury Customers | |
| The Incredible Shrinking Boomer Economy | |
| It’s Cooler than Ever to Be a Tween | |
| The Payoff from Targeting Hispanics | |
| Consumer Behavior | |
| Sowing the Seeds | |
| Developing and Implementing Marketing Strategies | |
| Unit Overview | |
| The Very Model of a Modern Marketing Plan | |
| Making Inspiration Routine | |
| Product | |
| Surveyor of the Fittest | |
| Berry, Berry Ambitious | |
| Pricing | |
| Rocket Plan | |
| Where Discounting Can Be Dangerous | |
| Distribution | |
| Big Retailers Seek Teens (and Parents) | |
| In Lean Times, Retailers Shop for Survival Strategies | |
| Promotion | |
| Get Noticed | |
| 20 Highlights in 20 Years: Making Super Bowl Ad History Is No Easy Feat | |
| Best and Worst Marketing Ideas . . . Ever | |
| Global Marketing | |
| Unit Overview | |
| Three Dimensional | |
| Brand Loyalty Goes Global | |
| Fisher-Price Game Plan: Pursue Toy Sales in Developing Markets | |
| Unlocking the Cranberry Mystique | |
| Glossary | |
| Test-Your-Knowledge Form | |
| Article Rating Form | |
| Table of Contents provided by Publisher. All Rights Reserved. |
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