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Annual Editions : Marketing 04/05

ISBN: 9780072861303 | 0072861304
Edition: 26th
Format: Paperback
Publisher: McGraw-Hill/Dushkin
Pub. Date: 11/17/2003

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The articles selected for this twenty-sixth edition of Annual Editions: Marketing, address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.This title is supported by our student web site, Dushkin Online, www.dushkin.com/online


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