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Advertising and Promotion: An Integrated Marketing Communications Perspective (The McGraw-Hill/Irwin Series in Marketing)
Advertising and Promotion: An Integrated Marketing Communications Perspective (The McGraw-Hill/Irwin Series in Marketing)
- ISBN 13:
9780072536768
- ISBN 10:
0072536764
- Edition: 6th
- Format: Nonspecific Binding
- Copyright: 04/01/2003
- Publisher: MCGRAW-HILL
- Newer Edition
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