FREE SHIPPING BOTH WAYS
ON EVERY ORDER!
LIST PRICE:
$89.95

OUR PRICE:
$30.33

You may extend rentals at any time.


Advertising Media Planning, Seventh Edition

ISBN: 9780071703123 | 0071703128
Edition: 7th
Format: Hardcover
Publisher: McGraw-Hill
Pub. Date: 7/16/2010

Why Rent from Knetbooks?

Because Knetbooks knows college students. Our rental program is designed to save you time and money. Whether you need a textbook for a semester, quarter or even a summer session, we have an option for you. Simply select a rental period, enter your information and your book will be on its way!

Top 5 reasons to order all your textbooks from Knetbooks:

  • We have the lowest prices on thousands of popular textbooks
  • Free shipping both ways on ALL orders
  • Most orders ship within 48 hours
  • Need your book longer than expected? Extending your rental is simple
  • Our customer support team is always here to help
The long-time industry standardfully updated to include the latest ad technologiesFor the past 30 years, the definitive guide to media planning has been providing both students and professionals with the information and insight they need to devise the most effective advertising plans.This new edition ofAdvertising Media Planningretains all the information about traditional mediaincluding TV, radio, and printwhile bringing you completely up to date on the latest media forms and explaining how to build them into your strategy. You'll find comprehensive coverage of: WiFi-enabled laptops Elevator video iPods Cell phones Social networks Gas station video Word-of-mouth Sponsored blogs Google search Taxi cab videoAdvertising Media Planningis the one and only resource you need for creative, results-based media planning and buying.

Related Products


  • Advertising Media Planning, Sixth Edition
    Advertising Media Planning, Si...
  • Outlines and Highlights for Advertising Media Planning, Seventh Edition by Roger Baron, Isbn : 9780071703123
    Outlines and Highlights for Ad...


Please wait while this item is added to your cart...