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Advertising Media Planning, Seventh Edition

ISBN: 9780071703123 | 0071703128
Edition: 7th
Format: Hardcover
Publisher: McGraw-Hill Education
Pub. Date: 8/6/2010

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The long-time industry standardfully updated to include the latest ad technologiesFor the past 30 years, the definitive guide to media planning has been providing both students and professionals with the information and insight they need to devise the most effective advertising plans.This new edition ofAdvertising Media Planningretains all the information about traditional mediaincluding TV, radio, and printwhile bringing you completely up to date on the latest media forms and explaining how to build them into your strategy. You'll find comprehensive coverage of: WiFi-enabled laptops Elevator video iPods Cell phones Social networks Gas station video Word-of-mouth Sponsored blogs Google search Taxi cab videoAdvertising Media Planningis the one and only resource you need for creative, results-based media planning and buying.

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