did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

The ABC of Typography

9781910593714

The ABC of Typography

  • ISBN 13:

    9781910593714

  • ISBN 10:

    1910593710

  • Format: Hardcover
  • Copyright: 09/10/2019
  • Publisher: Selfmadehero

List Price $24.99 Save

Rent $10.00
TERM PRICE DUE
Added Benefits of Renting

Free Shipping Both Ways Free Shipping Both Ways
Highlight/Take Notes Like You Own It Highlight/Take Notes Like You Own It
Purchase/Extend Before Due Date Purchase/Extend Before Due Date

List Price $24.99 Save $0.87

New $24.12

In Stock Usually Ships in 24 Hours.

We Buy This Book Back We Buy This Book Back!

Included with your book

Free Shipping On Every Order Free Shipping On Every Order

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Extend or Purchase Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Summary

For the first time, the history of typography is told in comic strip form

Typography confronts us everywhere: in books and newspapers, on road signs, in product packaging, and on political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the message, it remains crucial to the way we respond. Fonts spark emotions; they evoke eras and ideologies. Some, like Edward Johnson’s for the London Underground, have become iconic. Others, like Comic Sans, are loathed. Each one has its own place in history.

The ABC of Typography traces 3,500 years of type from Sumerian pictographs through Roman calligraphy to Gutenberg, the Bauhaus, and beyond. Brimming with insight and anecdote, this witty and well-informed graphic guide explores the historical, technological, and cultural shifts that have defined the look of the words we read.

Author Biography

Read more