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101 Ways To Successfully Market Yourself

by: Miletsky,Jason I.

101 Ways To Successfully Market Yourself

by: Miletsky,Jason I.

ISBN 13:
9781435455108
ISBN 10:
143545510X
Edition: 1st
Format: Paperback
Copyright: 11/09/2009
Publisher: Cengage Learning PTR

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Summary

The advent of user-generated internet content has made it possible for anyone to have their voice heard, but it’s also made it more difficult to stand out in the crowd and get noticed. 101 WAYS TO SUCCESSFULLY MARKET YOURSELF is about exploring and understanding the means and methods of self-promotion. Readers will learn the most effective ways of positively gaining the spotlight and drawing attention to themselves and their personal or business-oriented message. Whether the reader’s objective is to promote a business, sell a product, land a better job, or just grab (and extend) 15 minutes of fame, 101 WAYS TO SUCCESSFULLY MARKET YOURSELF provides a handy, easy-to-read resource guide to self-promotion in the 21st century.

Introduction	p. xi
27 MYMs (Marketing-Yourself-Mandates)	p. 1
Understand Your Personal Brand	p. 1
Know the Cliched Basics	p. 2
Be Happy!	p. 3
Be Yourself	p. 3
Talk Less and Do More	p. 4
Set a Goal-Market Yourself with a Purpose	p. 4
Listen First, Talk Second	p. 5
Ask Questions and Find Common Ground	p. 5
Approach Without Fear-People Don't Bite	p. 5
Don't Waste Time	p. 5
Have Something Unique to Contribute	p. 6
Don't Complain - Nobody Wants to Hear It	p. 6
You Can't Just Be Selling	p. 6
Take a Compliment, but Stay Humble	p. 7
Don't Offend or Alienate	p. 7
Stay Current	p. 8
Know Your Audience	p. 8
Don't Treat People Like They're Inferior	p. 8
Opportunities Aren't Always Obvious	p. 8
Sharpen Your Speaking Abilities	p. 9
Sharpen Your Writing Abilities	p. 10
Do Something Specific to Stand Out	p. 10
Ask for What You Want	p. 11
Like It or Not, Appearance Counts	p. 11
Keep Contacts Constantly Organized	p. 12
Keep Consistent	p. 12
Don't Give Up-It Won't Happen Overnight	p. 13
Make the Most of the Web	p. 15
Web Marketing In General	p. 15
Make Social Networking Part of Your Daily Routine	p. 15
Get to Know the "Big 3" but Look Beyond Them as Well	p. 16
Use an Avatar That Represents You Well	p. 17
Twitter	p. 17
Understand the Basic Concept	p. 17
Your Profile Matters	p. 17
Follow People First, and Make Sure They Matter	p. 18
Be an Active Tweeter-One a Day Will Keep Followers Away	p. 18
Don't Be Too Quick to Block Followers	p. 18
Don't Just Sell-Send Quality Tweets and Show Your Human Side	p. 19
Stay Consistent	p. 19
Interact with Others	p. 20
Don't Get Sucked into One of the "Get 1,000 Friends Daily" Services	p. 20
Use the Right Tools	p. 20
Don't Be Afraid to Send the Same Tweet Multiple Times	p. 21
Re-Tweet What Other People Write	p. 21
Hold Twitter Chat Sessions	p. 22
Put Tweets into Relevant Groups for Other People to See and Find You	p. 23
Send Links	p. 24
Facebook	p. 24
Understand the Basic Concept	p. 24
Start Making Connections with People You Know	p. 24
Look Through Your Friends' Friends	p. 25
Take Advantage of Facebook's Suggestion Feature	p. 25
Don't Get Thrown Off by the Word "Friend"	p. 25
Join Facebook Groups and Fan Pages, or Start Your Own	p. 25
Make Connections from Groups You Join	p. 26
"Like" and "Share" Other People's Links	p. 26
Comment on People's Status Updates	p. 26
Linkedln	p. 27
Understand the Basic Concept	p. 27
Complete Your Profile as Thoroughly as Possible	p. 27
Start Connecting with People You Know (or May at Least Be Associated With)	p. 27
Look Through Your Connections' Connections	p. 28
Don't Be Afraid To Ask for a Recommendation	p. 28
Join Groups and Take Part in Conversation	p. 28
Blogging and Other Online Efforts	p. 29
Start Your Own Blog	p. 29
Update Your Blog Consistently	p. 29
Get Your Name in a URL	p. 29
Carefully Craft Your Signature (for Blog Comments and E-Mail)	p. 30
Say It on Online Radio	p. 30
Use the Power of Video	p. 31
People Love Lists	p. 31
Comment on Other People's Blogs	p. 31
Broadcast What You Write	p. 31
Look into Hosting a Free Webinar	p. 32
E-Mail Marketing Can Be Powerful	p. 32
Post Your Skills on Craigslist	p. 33
Look for Online Lists	p. 34
There's Life Offline-Get Out and Meet Real People	p. 35
Know What You're About and Be Able to Explain It Easily	p. 35
Start with People with Whom You've Lost Touch	p. 36
Shop Around for the Best Networking Events, and Frequent Them Often	p. 36
Work the Trade Shows	p. 37
Volunteer to Lead or Be on a Committee	p. 37
Become a Regular	p. 38
Create a Memorable Business Card, and Remember to Bring Plenty with You	p. 38
Don't Rely on Your Memory	p. 39
Seek Out Public Speaking Opportunities	p. 39
Use a Crutch If It Helps	p. 40
Don't Get Sucked into Talking to Any One Person for Too Long	p. 40
Buy the First Round... or Any Round	p. 41
Be Less Drunk than Everyone Else in the Room	p. 41
Don't Go It Alone	p. 41
Take Advantage of a Captive Audience	p. 42
Join a Club or Other Social Group	p. 42
Host a Social Party	p. 42
Host or Organize an Event	p. 43
Marketing Yourself Doesn't Stop During Vacation	p. 43
Check Out Your College's Alumni Association	p. 43
Remember Names	p. 43
Look for Easy Conversation Starters	p. 44
Don't Make Uncomfortable Jokes or Comments	p. 44
Use Your Kids	p. 45
Wait Tables	p. 45
Still Young? Play the Cute, Ambitious Kid Card	p. 45
Get a Puppy (or a Babysitting Job)	p. 45
Make Follow-Up a Ritual	p. 46
Best Twitter Tools	p. 47
"Who You Should Follow on Twitter" Lists	p. 55
Linkedln Groups	p. 61
Other Social Networks to Consider	p. 65
Other Social Networks to Consider	p. 65
Index	p. 91
Table of Contents provided by Ingram. All Rights Reserved.

Amazon no longer offers textbook rentals. We do!

101 Ways To Successfully Market Yourself

101 Ways To Successfully Market Yourself

9781435455108

143545510X

Summary

Author Biography

Table of Contents

Supplemental Materials

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