The leader of Marriott International, the world's largest hotel chain, explains how he built Marriott into the world's largest international hotel chain, with lessons for managers in any cross-cultural business situation, about how to navigate cultural and language differences, unfamiliar geography, and frustrating bureaucracy. The United States isn't the only economic giant on the world stage these days, and the humility that accompanies that understanding can be a powerful business tool. Managing employees from other cultures calls for considerable sensitivity; their customs and practices must be respected and integrated into workplace rules and standards. But the real secret to managing in any culture is much simpler and always the same--building personal relationships and long-term trust through face-to-face communication.