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Writing that Works with 2009 MLA and 2010 APA Updates : Communicating Effectively on the Job

by: Oliu, Walter E.; Brusaw, Charles T.; Alred, Gerald J.

Writing that Works with 2009 MLA and 2010 APA Updates : Communicating Effectively on the Job

by: Oliu, Walter E.; Brusaw, Charles T.; Alred, Gerald J.

ISBN 13:
9780312692179
ISBN 10:
031269217X
Edition: 10th
Format: Paperback
Copyright: 06/04/2010
Publisher: Bedford/St. Martin's
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Writing that Works with 2009 MLA and 2010 APA Updates : Communicating Effectively on the Job > ISBN13: 9780312692179

Summary

Click here to find out more about the 2009 MLA Updates and the 2010 APA Updates . Combining clear advice on the writing process and almost 250 model documents from real workplace settings,Writing That Workssets the standard for business writing books. It reflects today's electronic workflow, addresses the most current types of business documents, in print and online, and provides practical, informative guidelines on designing documents, considering audience and purpose, and using digital technology in the workplace. The free companion Web site supports and expands upon the information in every chapter and offers tutorials, additional model documents, expanded Digital Tips, and much more.

Author Biography

WALTER E. OLIU served as chief of the Publishing Services Branch at the U.S. Nuclear Regulatory Commission, where he managed the agency’s printing, graphics, editing, and publishing programs. He also developed the public-access standards for and managed daily operations of the agency’s public Web site. He has taught at Miami University of Ohio, Slippery Rock State University, and as an adjunct faculty member at Montgomery College and George Mason University.

CHARLES T. BRUSAW was a faculty member at NCR Corporation's Management College, where he developed and taught courses in professional writing, editing, and presentation skills for the corporation worldwide. Previously, he worked in advertising, technical writing, public relations, and curriculum development. He has been a communications consultant, an invited speaker at academic conferences, and a teacher of business writing at Sinclair Community College.

GERALD J. ALRED is Professor of English at the University of Wisconsin–Milwaukee, where he teaches courses in the Graduate Professional Writing Program. He is the author of numerous scholarly articles and several standard bibliographies on business and technical communication, and he serves as the Associate Editor of the Journal of Business Communication. He is a recipient of the prestigious Jay R. Gould Award for "profound scholarly and textbook contributions to the teaching of business and technical writing."

For Bedford/St. Martin's, all three are coauthors of The Business Writer's Handbook (2006); Handbook of Technical Writing (2006); The Business Writer's Companion (2005); and The Technical Writer's Companion (2002).

PART ONE The Writing Process
Chapter 1 Assessing Audience and Purpose: A Case Study
Writing Systematically
Determining Your Purpose

Assessing Your Audience’s Needs

Considering the Context

Generating, Gathering, and Recording Ideas and Facts

Brainstorming • Using Other Sources of Information
Establishing Your Scope

Organizing Your Ideas

Writing for Results
Chapter Summary • Exercises • Collaborative Classroom Projects • Research Projects

Chapter 2 Organizing Your Information
Outlining
Traditional Roman Numeral Outline

Decimal Numbering System Outline

How Audience and Purpose Shape Organization: A Case Study
Essential Organizing Patterns
Sequential

Chronological

Spatial

Division and Classification

Decreasing Order of Importance

Increasing Order of Importance

General to Specific

Specific to General

Comparison

Chapter Summary • Exercises • Collaborative Classroom Projects • Research Projects

Chapter 3 Writing the Draft
Time-Management Tactics
Allocating Your Time

Preparing Your Work Environment

Remaining Flexible

Keeping Your Audience in Mind
Writing from the Audience’s Point of View

Accommodating Multiple Audiences

Writing for an International Audience

Persuading Your Audience

Establishing Your Role and Voice as the Writer

Development Strategies
Explaining a Process

Describing Information

Defining Terms and Concepts

Explaining Cause and Effect

Writing an Opening
Writing a Closing
Case Study: Drafting the Lifemaker Brochure
Chapter Summary • Exercises • Collaborative Classroom Projects • Research Projects

Chapter 4 Revising the Draft
Content and Organization
Coherence
Paragraph Unity

Transitions

Transitions between Sentences • Transitions between Paragraphs
Emphasis
Active and Passive Voice

Subordination

Parallel Structure

Lists

Other Ways to Achieve Emphasis

Point of View
Language
Context and Word Choice

Conciseness

Redundancy • Padded Phrases
Bias

Sexist Language • Other Types of Biased Language
Plain Language

Affectation • Technical Terminology • Jargon
Proofreading
Physical Appearance
Case Study: Revising the Lifemaker Brochure
Chapter Summary • Exercises • Collaborative Classroom Projects • Research Projects

PART TWO
Essential Skills: Collaboration, Research, and Design
Chapter 5 Collaborative Writing
Advantages and Disadvantages of Collaborative Writing
Functions of a Collaborative Writing Team
Planning

Research and Writing

Review and Revision

The Role of Conflict in Collaborative Writing
Leading a Collaborative Writing Team
Schedule

Review Transmittal Sheet

Collaborating with Other Departments
Chapter Summary • Exercises • Collaborative Classroom Projects • Research Projects

Chapter 6 Researching Your Subject
Conducting Primary Research: Experience, Interviews, Observations, and Questionnaires
Beginning with Experience

Interviewing for Information

Determining Whom to Interview • Preparing for the Interview •
Conducting the Interview • Expanding Your Notes after the Interview
Observing Firsthand

Using a Questionnaire

Selecting Questionnaire Recipients • Preparing and Designing Your Questionnaire
Conducting Secondary Research: The Library and the Internet
Library Research

Using Online Catalogs to Locate Books • Using Databases and Indexes to Locate Articles • Using Reference Works to Locate Facts, Overviews, and Statistics
Internet Research

Using Search Engines and Web Subject Directories • Locating Business and Government Sites
Evaluating, Recording, and Acknowledging Research Sources
Evaluating Sources

Authority • Accuracy • Bias • Currency
Taking Notes

Quoting from Your Sources

Direct Quotations • Indirect Quotations • Deletions or Omissions • Inserting Material into Quotations • Incorporating Quotations into Text
Paraphrasing

Summarizing

Avoiding Plagiarism and Copyright Violations

Acknowledging Your Sources • Common Knowledge • Copyright • Public Domain Materials • In-House Materials
Documenting Sources
APA Style

APA In-Text Citations • APA Citation Format for a References List •
APA Documentation Models • APA Sample Pages
MLA Style

MLA In-Text Citations • MLA Citation Format for a List of Works Cited • MLA Documentation Models • MLA Sample Pages
Other Style Manuals

Chapter Summary • Exercises • Collaborative Classroom Projects • Research Projects

Chapter 7 Designing Effective Documents and Visuals
Designing Documents
Typography

Typeface • Type Size
Highlighting Devices

Typographical Devices • Headings and Captions • Headers and Footers • Rules, Icons, and Color
Page Design

Thumbnail Sketches • Columns • White Space • Left- or Full-Justified Margins • Lists • Illustrations
Creating Visuals
Designing and Integrating Visuals with Text

Tables

Graphs

Line Graphs • Bar Graphs • Pie Graphs • Picture Graphs • Dimensional-Column Graphs
Drawings

Flowcharts

Organizational Charts

Maps

Photographs

Highlighting Photographic Objects • Using Color
Using Graphics to Communicate Internationally

Colors • People, Parts of the Body, and Gestures • Cultural Symbols • Reading Practices • Directional Signs
Chapter Summary • Exercises • Collaborative Classroom Projects • Research Projects

PART THREE
Writing at Work: From Principle to Practice
Chapter 8 Understanding the Principles of Business Communication
Selecting the Appropriate Medium
E-mail

Telephone and Conference Calls

Voice-Mail Messages

Face-to-Face Meetings

Videoconferences

Web Communication

Developing Style and Tone
Audience and Writing Style

Goodwill and the "You" Viewpoint

Structuring Effective Correspondence
Direct and Indirect Patterns

Openings

Closings

Clarity and Emphasis

Lists • Headings
Subject Lines

Observing Protocol

Organizational Rank • Copy Protocol
Meeting the Deadline: The Time-Sensitive Message
Writing E-mail and Instant Messages
Review and Confidentiality Implications

Observing Netiquette

Design Considerations

Salutations, Closings, and Signature Blocks

Writing and Managing Instant Messages

Designing Memos
Memo Format and Parts

Additional Pages

Designing Letters
Heading

Writer’s Signature Block

Continuing Pages

End Notations

Chapter Summary • Exercises • Collaborative Classroom Projects • Research Projects

Chapter 9 Writing Business Correspondence
Routine and Positive Messages
Covers (or Transmittals)

Acknowledgments

Inquiries

Responses to Inquiries

Sales and Promotions

Sensitive and Negative Messages
Refusals

Complaints

Adjustments

Collections

Writing International Correspondence
Culture and Business Writing Style

Language and Usage

Dates, Time, and Measurement

Cross-Cultural Examples

Chapter Summary • Exercises • Collaborative Classroom Projects • Research Projects

Chapter 10 Writing Informal Reports
Planning and Writing Informal Reports
Considering Audience

Collecting Information

Parts of the Informal Report

Introduction • Body • Conclusions and Recommendations
Types of Informal Reports
Trouble Reports

Investigative Reports

Progress and Periodic Reports

Progress Reports • Periodic Reports
Trip Reports

Test Reports

Chapter Summary • Exercises x • Collaborative Classroom Projects • Research Projects

Chapter 11 Writing Formal Reports
Transmittal Letter or Memo
Front Matter
Title Page

List of Abbreviations and Symbols

Body
Executive Summary

Introduction

Introducing the Subject • Stating the Purpose • Stating the Scope • Previewing How the Topic Will Be Developed
Text (Body)

Headings • Explanatory Notes • Graphic and Tabular Matter
Conclusions

Recommendations

Works Cited (or References)

Back Matter
Bibliography

Appendixes

Glossary

Index

Chapter Summary • Exercises • Collaborative Classroom Projects • Research Projects

Chapter 12 Writing Instructions
Planning Instructions
Learn to Perform the Operation Yourself

Assess Your Audience and Purpose

Coworkers • Consumers • International Readers
Organize the Instructions

Writing Instructions
Write Directly to Your Reader

Include Warnings and Cautions

Language of Warnings • Visual Symbols and Signal Words
Using Illustrations and Design Principles
Illustrate for Clarity

Design for Ease of Use

Testing for Usability
Chapter Summary • Exercises • Collaborative Classroom Projects • Research Projects

Chapter 13 Writing Proposals
Planning and Writing Proposals
Audience and Purpose

Project Management

Repurposing Content (Boilerplate)
Organization

Persuasive Writing

Internal Proposals
Routine Internal Proposals

Formal Internal Proposals

External Proposals
Solicited Proposals

Unsolicited Proposals

Grant and Research Proposals

Cover Letter • Title Page • Introduction • Project Abstract • Literature Review • References • Project Narrative • Program Description • Project Outcomes • Budget • Project Schedule • Project Conclusion
Sales Proposals

Meeting the Deadline: The Time-Sensitive Proposal
Requests for Proposals
RFP Structure

Information about Your Company • Project Description • Delivery Schedule • Proposal Description • Vendor Qualifications • Proposal-Evaluation Criteria • Appendixes

Chapter Summary • Exercises • Collaborative Classroom Projects • Research Projects

Chapter 14 Giving Presentations and Conducting Meetings
Preparing and Delivering Presentations
Determining Your Purpose

Analyzing Your Audience

Gathering Information

Structuring Your Presentation

Introduction • Body • Closing • Transitions
Using Visual Aids

Using Presentation Software • Using Flip Charts, Whiteboards, and Chalkboards • Using Overhead Transparencies and Slides • Using Handouts
Delivering Your Presentation

Practicing Your Presentation • Using Delivery Techniques That Work • Dealing with Presentation Anxiety
Reaching Global Audiences

Listening
Fallacies about Listening

Steps to More-Effective Listening

Make a Conscious Decision • Define Your Purpose • Take Specific Actions • Adapt to the Situation
Meeting the Deadline: The Time-Sensitive Presentation
Conducting Productive Meetings
Planning a Meeting

What Is the Purpose of the Meeting? • Who Should Attend? • When Should the Meeting Be Held? • Where Should the Meeting Be Held? • What’s on the Agenda?
Running a Meeting

Dealing with Conflict • Making a Record of Decisions and Assignments • Closing the Meeting
Taking Minutes

Chapter Summary • Exercises • Collaborative Classroom Projects • Research Projects

Chapter 15 Writing for the Web: Rhetorical Principles
Writing for Rapid Consumption
Crafting Content for the Web
Using the Inverted Pyramid

Using a Simple Style and an Appropriate Tone

Writing Concisely

Chunking Content

Linking to Internal Content

Linking to External Content

Highlighting Information
Using Headings and Subheadings

Using Bulleted and Numbered Lists

Giving Directional Cues

Providing Keywords for Content Retrieval

Using Graphics and Typography

Graphics • Font Size and Style • Line Length • Special Font Characters
Enhancing Access to Content
Ensuring Access for People with Disabilities

Considering International Users

Repurposing Existing Content
Protecting the Privacy of Your Users
Documenting Sources of Information
Contributing to Collaborative and Multimedia Content
Blogs

Writing for Organizational Blogs • Tagging Blog Postings
Wikis

Podcasts

FAQs

Questions to Include • Placement
Chapter Summary • Exercises • Collaborative Classroom Projects • Research Projects

Chapter 16 Finding the Right Job
Determining the Best Job for You
Networking

Campus Career Services

Web Resources

Supplemental Materials

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