The number of users that interface with web apps is in the millions and not only grows everyday by number of individuals but by how many times an individual is using these apps - from paying bills automatically to setting up a storefront to starting a blog. Information experience (IX) design is essential to making these interfaces easy to use and return to for updates and continued contact. This book focuses on the essential role that technical writing plays as well as the layout of the text in these applications creating simple and streamlined application interfaces that don't have users scratching their heads in confusion. The author has broken the book into five distinct sections completely covering the information experience design process. Sections include: Understanding Your Users and Their Information Needs Creating Your IX Strategy to Meet User Needs Designing Your Information Writing the Information Evaluating Your IX Illuminates writing principles and practices for use in interactive design Examples, checklists, and sample processes are used throughout to highlight a practical approach to designing the info experience Gives the complete picture starting with how to use text through to button and input placement in web and software application design