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Women's Magazines, 1940-1960 : Gender Roles and the Popular Press

by: Walker, Nancy A.

Women's Magazines, 1940-1960 : Gender Roles and the Popular Press

by: Walker, Nancy A.

ISBN 13:
9780312163822
ISBN 10:
0312163827
Format: Hardcover
Copyright: 04/15/1998
Publisher: Palgrave Macmillan
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Summary

During and following World War II, women's magazines served as advice manuals, fashion guides, marriage counselors, and catalogs. This thematically arranged collection of selections from "Ladies' Home Journal," "Woman's Home Companion," "McCall's," "Redbook," and others provides a resource for understanding how the popular press perceived and attempted to influence women's values, goals, and behavior in the postwar era.

Foreword

iii

(2)

Preface

(8)

List of Illustrations

xiii

PART ONE Introduction: Women's Magazines and Women's Roles

(20)

The Role of the Women's Magazines

(10)

Women and Society

(10)

PART TWO The Documents

(241)

1. World War II

(40)

1. "What Do the Women of America Think about War?"

(2)

Ladies' Home Journal, February 1940

2. "Women and War"

(8)

Pearl S. Buck, Ladies' Home Journal, May 1940

3. "Women Work for Their Country"

(1)

Dorothy Dunbar Bromley, Woman's Home Companion, December 1941

4. "How a Woman Should Wear a Uniform"

(2)

Good Housekeeping, August 1942

5. "Meet the Berckmans: The Story of a Mother Working on Two Fronts"

(7)

Ladies' Home Journal, October 1942

6. "Mothers... Our Only Hope"

(4)

J. Edgar Hoover, Woman's Home Companion, January 1944

7. "Should We Draft Mothers?"

(2)

James Madison Wood, Woman's Home Companion, January 1944

8. "War Babies"

(6)

Alfred Toombs, Woman's Home Companion, April 1944

9. "When Your Soldier Comes Home"

(7)

Ladies' Home Journal, October 1945

2. Women and the Workplace

(34)

10. "Women in Politics"

(6)

Mrs. Franklin D. Roosevelt, Good Housekeeping, April 1940

11. "You Can't Have a Career and Be a Good Wife"

(5)

Ladies' Home Journal, January 1944

12. "Why I Am against the Equal Rights Amendment"

(6)

Alice Hamilton, M.D., Ladies' Home Journal, July 1945

13. "Why I Quit Working"

(4)

Jennifer Colton, Good Housekeeping, September 1951

14. "Women in Flight"

(1)

Mademoiselle, December 1952

15. "The Married Woman Goes Back to Work"

(10)

Woman's Home Companion, October 1956

3. Marriage and Motherhood

(48)

16. "My Husband Says --"

100

(2)

Helen Welshimer, Good Housekeeping, February 1940

17. "Are Good Mothers `Unfaithful' Wives?"

102

(4)

Wainwright Evans, Better Homes and Gardens, July 1941

18. "What's on Your Mind?"

106

(2)

Redbook, July 1945

19. "Are American Moms a Menace?"

108

(6)

Amram Scheinfeld, Ladies' Home Journal, November 1945

20. "Are You Too Educated to Be a Mother?"

114

(2)

Ladies' Home Journal, June 1946

21. "What Makes Wives Dissatisfied?"

116

(5)

Woman's Home Companion, April 1947

22. "Making Marriage Work"

121

(5)

Clifford R. Adams, Ladies' Home Journal, January 1948

23. "How to Help Your Husband Get Ahead"

126

(10)

Mrs. Dale Carnegie, Coronet, January 1954

24. "What Is `Normal' Married Love?"

136

(5)

Paul H. Landis, Coronet, October 1957

25. "Six Rude Answers to One Rude Question"

141

(4)

Beryl Pfizer, McCall's, July 1960

4. Homemaking

145

(48)

26. "Starting from Scratch"

146

(3)

Grace L. Pennock, Ladies' Home Journal, April 1940

27. "Housekeeping Need Not Be Dull"

149

(3)

Dorothy Canfield Fisher, Ladies' Home Journal, October 1941

28. "The Question-Box"

152

(4)

Dr. Carl P. Sherwin, Good Housekeeping, January 1944

29. "The Lively Art of Eating"

156

(5)

M. F. K. Fisher, Harper's Bazaar, November 1944

30. "Occupation -- Housewife"

161

(4)

Dorothy Thompson, Ladies' Home Journal, March 1949

31. "Electric Mixers -- Strong Right Arms"

165

(1)

Helen W. Kendall, Good Housekeeping, January 1950

32. "Granny's on the Pan"

166

(4)

Jane Whitbread

Vivian Cadden, Redbook, November 1951

33. "Your Wife Has an Easy Racket!"

170

(10)

Robert J. Knowlton, American Magazine, November 1951

34. "Is There a Plot against Women?"

180

(2)

Paul Jones, Ladies' Home Journal, July 1954

35. "103 Women Sound Off!"

182

(7)

Selma Robinson, McCall's, February 1959

36. "My Love Affair with the Washing-Machine Man"

189

(4)

Joyce Lubold, McCall's, June 1960

5. Fashion and Beauty

193

(35)

37. "Those Simple Little Exercises"

196

(2)

Ruth Anna Read, Good Housekeeping, July 1940

38. "The Mood Has Changed"

198

(1)

Harper's Bazaar, September 1944

39. "Can You Date These Fashions?"

199

(3)

Harper's Bazaar, October 1944

40. "Do You Make These Beauty Blunders?"

202

(2)

Sally Berry, Good Housekeeping, April 1944

41. "What Is a `Well-Dressed' Woman?"

204

(7)

Elizabeth Pope, Redbook, July 1945

42. "The Fattest Girl in the Class"

211

(4)

Janet Engel, Seventeen, January 1948

43. "The Lass with the Delicate Air"

215

(5)

Mademoiselle, July 1949

44. "At My Age"

220

(1)

Harper's Bazaar, December 1949

45. "The Line Forms Here"

221

(2)

Mademoiselle, July 1952

46. "Accessory after the Body"

223

(1)

Bernice Peck, Mademoiselle, October 1952

47. "Making Less of Yourself"

224

(1)

Harper's Bazaar, September 1955

48. "How to Look Halfway Decent"

225

(3)

Elinor Goulding Smith, McCall's, February 1959

6. Critiques of the Women's Magazines, 1946-1960

228

(34)

49. "The Women's Magazines"

229

(5)

Elizabeth Bancroft Schlesinger, New Republic, March 1946

50. "The Magazines Women Read"

234

(8)

Ann Griffith, American Mercury, March 1949

51. "What Every Woman Knows by Now"

242

(5)

Marghanita Laski, Atlantic Monthly, May 1950

52. "Up the Ladder from Charm to Vogue"

247

(7)

Mary McCarthy, Reporter, July 1950

53. "Happy Little Wives and Mothers"

254

(4)

Katharine M. Byrne, America, January 1956

54. "Marriage a la Mode"

258

(4)

Joan Didion, National Review, August 1960

APPENDICES

262

(5)

Questions for Consideration

262

(1)

Suggestions for Further Reading

263

(4)

Index

267

Amazon no longer offers textbook rentals. We do!

Women's Magazines, 1940-1960 : Gender Roles and the Popular Press

Women's Magazines, 1940-1960 : Gender Roles and the Popular Press

9780312163822

0312163827

Summary

Table of Contents

Supplemental Materials

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