9781422143568

Winning the Story Wars

  • ISBN 13:

    9781422143568

  • ISBN 10:

    1422143562

  • Format: Hardcover
  • Copyright: 07/10/2012
  • Publisher: Harvard Business School Pr

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.

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