From the creators of SPIN Selling, tried-and-true strategies to arm you in the war for sales supremacy In Winning the Battle for Sales, John Golden, CEO of Huthwaite, the world's leading sales performance improvement organization, delivers unforgettable examples from the battlefield, coupled with the proven sales guidance of Huthwaite. Timeless stories of famous battles reveal key takeaways that you can apply to every sale: From Pyrrhus of Eprius's campaign against the Romans, vital points on avoiding the pursuit of victory at all costs; from Fabius Maximus's clash with Hannibal in the Second Punic War, instruction on the value of carefully timed offers; and from the Mutiny on the Bounty, important lessons about the importance of understanding what the customer needs and wants. In the tradition of bestsellers like, It's Your Ship, Winning the Battle for Salesis both an engaging read and an eye-opening sales strategy guide.