9781416595243

Why We Buy The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

  • ISBN 13:

    9781416595243

  • ISBN 10:

    1416595244

  • Edition: Revised
  • Format: Paperback
  • Copyright: 12/30/2008
  • Publisher: Simon & Schuster

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $17.00 Save

Free Shipping Free Shipping On Every Order

Summary

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.The newWhy We Buyis an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.

Table of Contents

Read more

Excerpts

Read more

Write a Review